General Manager - Retail & Merchandise Sales

Job Summary:

To drive profitable revenue growth from retail and merchandise operations across outlets in Ramoji Film City by increasing average guest spend, improving sales conversion, enhancing product assortment, and maximizing revenue per guest across all merchandise outlets.

The role will be responsible for developing and executing a comprehensive retail sales strategy that converts guest footfall into merchandise purchases through compelling product offerings, theme-based souvenirs, strategic pricing, effective visual merchandising, and customer-centric selling.

The incumbent will lead the end-to-end merchandise business, including sales operations, product development, sourcing, procurement, inventory management, warehouse operations, vendor partnerships, and team performance, ensuring sustainable revenue growth, improved margins, and an exceptional guest shopping experience.

Role & responsibilities

1. Revenue Growth & Sales Strategy

• Develop and implement strategies to increase merchandise revenue, average guest spend, and sales conversion.
• Set and monitor sales targets for each retail outlet and product category.
• Identify opportunities to increase sales through upselling, cross-selling, product bundling, and promotional offers.
• Analyze sales performance and guest preferences to drive business growth.

2. Retail Operations & Visual Merchandising

• Oversee daily operations and sales staff deployment across all merchandise outlets.
• Ensure attractive product displays, effective product positioning, and theme-based merchandising.
• Monitor outlet-wise sales performance and take corrective action to achieve targets.
• Engage with guests and frontline staff to understand customer needs and improve sales effectiveness.

3. Product Development & Business Expansion

• Develop exclusive, theme-based souvenirs and merchandise aligned with Ramoji Film City's attractions and guest preferences.
• Identify new product categories and business opportunities based on market trends and customer demand.
• Collaborate with Marketing, Events, and external vendors to develop merchandise for seasonal campaigns, carnivals, and special events.

4. Procurement & Vendor Management

• Plan merchandise procurement based on sales trends, guest footfall, seasonality, and business requirements.
• Negotiate competitive prices and favourable terms with vendors while ensuring product quality.
• Identify reliable suppliers and ensure timely availability of fast-moving merchandise.

5. Inventory & Warehouse Management

• Ensure optimal stock availability across outlets and warehouses while minimizing excess and non-moving inventory.
• Monitor stock movement, replenishment, inter-outlet transfers, damage, and inventory losses.
• Implement effective inventory management systems and stock control procedures.
• Develop strategies to liquidate slow-moving and obsolete merchandise.

6. Financial Management & Profitability

• Prepare and manage sales budgets and profitability targets.
• Monitor revenue, gross margins, inventory costs, and operating expenses.
• Identify opportunities to improve profitability through cost optimization, pricing strategies, and efficient inventory management.

7. Team Leadership & Performance Management

• Lead and develop retail sales, visual merchandising, and warehouse teams.
• Establish performance targets and regularly review employee and outlet productivity.
• Train employees in sales techniques, product knowledge, upselling, and customer service.
• Build a performance-driven culture focused on revenue growth and guest satisfaction.

8. Performance Monitoring & Reporting

• Track key performance indicators, including merchandise revenue, average guest spend, sales conversion, average transaction value, and gross margins.
• Review sales reports and identify opportunities for improvement.
• Coordinate with relevant departments to enhance merchandise sales and the overall guest shopping experience.

Preferred candidate profile

• Approximately 1520 years of relevant experience in retail sales, merchandise management, or large-format retail operations, with substantial leadership experience.
• At least 5 years in a senior management or leadership role with direct responsibility for revenue growth, sales strategy, team leadership, and business performance.
• Experience in large-format retail, shopping malls, hypermarkets, FMCG retail, entertainment destinations, theme parks, tourist attractions, or branded merchandise businesses will be preferred.
• Demonstrated success in increasing sales revenue, average transaction value, customer conversion, and gross margins.