General Manager - Program Management (Business Product)

Role Overview

The person will sit at the center of Product, Data Science and Operations to define what gets built, why, and how success is

measured converting merchant and market signals into a prioritized roadmap and measurable business outcomes for

EDC.

Key Responsibilities

• Product Roadmap & Feature Prioritization: Partner with Product to define the EDC roadmap; translate merchant pain

points and field feedback into PRDs; prioritize features using impact-effort / RICE-style frameworks; run pilots and

track feature adoption post-launch.

• Data-Driven Decision Making: Partner with Data Science to build activation, usage and retention funnels; run A/B

experiments and cohort analysis; build dashboards that turn merchant behavior into a prioritized action list rather than

just reporting.

• Cross-Functional Orchestration: Align Product, Data Science, Operations and Field/Sales teams on a shared roadmap

and cadence weekly reviews, OKR tracking, and escalation of blockers.

• Business Outcome Ownership: Directly own EDC device activation, usage depth, merchant retention and

revenue/take-rate metrics, with accountability comparable to the Soundbox charter.

• Operations Interlock: Work with Ops on device supply, field deployment and after-sales service quality as inputs to the

merchant experience.

Success Metrics (OKR Framework)

• Device activation rate and time-to-activation
• Feature adoption rate against roadmap releases
• Merchant retention / churn and NPS
• Revenue / take-rate contribution from EDC merchant base

What We're Looking For

• 10-12 years in product, business strategy, or growth roles — fintech, payments, or hardware-led businesses preferred.
• Engineering degree (IIT or equivalent) plus MBA (IIM or equivalent) preferred.
• Strong analytical rigor; comfortable working directly with SQL/data tools and Data Science teams, not just consuming

their output.

• Demonstrated ability to lead cross-functionally across Product, Data and Operations without formal authority.
• Sharp business judgment — able to move from data to a prioritized, defensible roadmap.