General Manager - Marketing

Role & responsibilities

• Develop and execute integrated 360 marketing and communication strategies across digital, print, OOH, radio, and on-ground platforms.

• Lead mall campaigns, seasonal promotions, events, and experiential activations.

• Drive digital engagement through social media, CRM, performance marketing, SEO/SEM, and influencer collaborations.

• Manage tenant communications and collaborate with retail brands on joint marketing initiatives.

• Lead media relations, PR activities, corporate messaging, and crisis communication.

• Analyze consumer insights and campaign performance to optimize engagement and customer experience.

• Collaborate with cross-functional teams and external agencies to ensure seamless campaign execution.

Preferred candidate profile

• Strong expertise in digital marketing, brand strategy, and stakeholder management.

• Excellent communication, leadership, and project management skills. • Bachelors/Masters degree in Marketing, Communications, Business Administration, or related field.

• Fluency in English and Hindi required; Marathi preferred.