General Manager - Marketing

Role & responsibilities

• Drive end-to-end B2B SaaS marketing strategy with a strong focus on demand generation and pipeline growth.
• Own performance marketing across Google Ads, LinkedIn Ads, SEO, PPC, and marketing automation.
• Generate high-quality MQLs and improve lead conversion through close collaboration with Sales.
• Lead AI-first marketing initiatives, including AEO, GEO, and AI-powered content and campaign optimization.
• Manage CRM, marketing technology stack, and ensure data accuracy and campaign effectiveness.
• Oversee brand positioning, website, content marketing, PR, social media, and regional marketing campaigns.
• Manage external agencies and marketing budgets to maximize ROI.
• Lead, mentor, and develop a high-performing marketing team.

Preferred candidate profile

• 13--18 years of experience in B2B SaaS/Product marketing, with at least 4 years in a leadership role (Head of Marketing)
• Hands-on expertise in Demand Generation, Performance Marketing, SEO, PPC, Google Ads, LinkedIn Ads, and Marketing Automation.
• Experience with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
• AI-first mindset with practical experience using GenAI tools like ChatGPT, Claude, Perplexity, or similar.
• Experience in RetailTech, eCommerce, Unified Commerce, MarTech, or Enterprise SaaS is highly preferred.
• Proven experience leading cross-functional teams and managing agencies.
• Excellent communication, analytical, and stakeholder management skills.
• MBA in Marketing or Business from a reputed institute preferred.