General Manager Marketing

Job Description

Position: General Manager – Marketing

Location: Bangalore

Industry: FMCG

Experience: 6-8 Years

We are looking for a dynamic and result-oriented General Manager – Marketing to lead ATL, BTL, and Branding initiatives for our FMCG business. The candidate will be responsible for developing and executing impactful marketing strategies to strengthen brand presence, increase market visibility, and drive consumer engagement.

1. ATL & BTL Campaign Management

Experience in planning, executing, and managing ATL and BTL campaigns across multiple channels. Ability to drive impactful campaigns that enhance brand visibility, reach target audiences, and support business objectives.

2. Branding & Consumer Engagement

Strong understanding of brand positioning, communication, and identity across various touchpoints. Ability to develop consumer engagement initiatives that build brand awareness, loyalty, and meaningful customer connections.

3. Media Planning & Promotions

Expertise in developing effective media plans across TV, digital, print, outdoor, and other relevant platforms. Ability to plan and execute promotional activities to maximize reach, engagement, and campaign effectiveness.

4. Vendor & Agency Management

Proven experience in managing creative agencies, media partners, vendors, and other external stakeholders. Ability to ensure timely execution, quality deliverables, cost efficiency, and strong professional relationships.

5. Budget Planning & ROI Analysis

Strong capability in planning and managing marketing budgets in line with business priorities. Ability to track campaign performance, analyze ROI, and optimize marketing spends for maximum business impact.

6. Team Handling & Leadership Skills

Strong leadership and people-management skills with the ability to build, mentor, and manage high-performing marketing teams. Ability to drive accountability, collaboration, and execution while aligning the team with overall business and brand goals.

·       MBA in Marketing is mandatory.

·       6-8 years of relevant experience in ATL, BTL, Branding, and overall marketing.

·       Candidates from Tier 1 and Tier 2 colleges/institutes will be preferred.

·       FMCG industry experience is preferred.

·       Strong understanding of media planning, brand management, and promotional activities.

·       Experience in handling agencies, branding campaigns, and marketing activities.

·       Excellent communication, leadership, and stakeholder management skills.

·       Strong analytical and strategic thinking abilities.