General Manager - Marketing

About the Role

Royalti Real Estate Pvt. Ltd. is seeking a GM Marketing Real Estate with 10–20 years of experience, specializing in luxury real estate marketing. This senior leadership role involves overseeing the entire marketing function, managing high-performing teams, developing integrated marketing strategies, and collaborating with senior leadership to enhance brand value, drive sales, and create innovative campaigns for high-net-worth clients. The ideal candidate will combine strategic vision, operational excellence, and leadership skills to elevate the company’s marketing impact.

Key Responsibilities

Leadership – Team Management

• Lead the marketing department, managing a team of marketing professionals and collaborating with cross-functional teams (Sales – Closing, Design – Creative, Digital, PR) to implement marketing strategies.
  
• Mentor, inspire, and develop team members to achieve departmental and organizational goals.
  
• Establish performance metrics and KPIs for all marketing activities, ensuring accountability and measurable results.
  

Strategic Marketing – Brand & Campaigns

• Develop and execute comprehensive marketing strategies for luxury residential and commercial properties, aligned with company goals and market trends.
  
• Oversee brand development, ensuring all communications are consistent with the company’s luxury image and values.
  
• Create and manage multi-channel marketing campaigns, including digital advertising, social media, email marketing, print media, events, and VIP client experiences.
  
• Analyze market trends, competitor activity, and customer behavior to drive data-informed decisions.
  
• Plan and execute high-profile property launches, events, and client engagement initiatives to attract HNI clients.
  

Digital & CRM Management

• Manage and optimize the company’s online presence, including website, social media channels, and third-party platforms.
  
• Oversee CRM strategy and systems to track leads, client interactions, and campaign effectiveness.
  
• Ensure digital marketing efforts, including SEO, SEM, and content creation, are aligned with brand and revenue goals.
  

Budget & Resource Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
  
• Approve and guide the production of marketing collateral, including brochures, promotional materials, videos, and virtual property tours.
  

Collaboration & Reporting

• Work closely with Sales – Closing, Post-Sales, and Senior Leadership to ensure marketing supports sales growth and client satisfaction.
  
• Provide regular reports on marketing performance, campaign effectiveness, and ROI to senior management.
  
• Identify opportunities for process improvement, innovation, and strategic differentiation in the market.
  

Skills & Competencies

• Extensive experience in luxury real estate marketing, with deep understanding of HNI client expectations and luxury brand positioning.
  
• Strong leadership, team management, and mentoring skills.
  
• Expertise in digital marketing, SEO – SEM, social media, content creation, and CRM management.
  
• Excellent project management skills, capable of managing multiple campaigns simultaneously.
  
• Analytical mindset, able to interpret data, generate insights, and make strategic marketing decisions.
  
• Proficiency in marketing tools such as Google Analytics, CRM platforms, Adobe Creative Suite, and project management tools (Trello – Asana).
  
• Creative thinking and ability to conceptualize innovative marketing strategies for luxury audiences.
  
• Knowledge of event planning and management for high-end launches and exclusive client experiences.
  
• Excellent written – verbal communication and presentation skills.
  

Experience & Qualifications

• 10–20 years of experience in marketing, with at least 8 years in leadership roles in luxury real estate or high-end industries.
  
• Proven track record in driving successful campaigns, generating qualified leads, and contributing to revenue growth in luxury property markets.
  
• Experience in brand positioning, high-profile events, and client engagement with HNI clientele.
  
• Graduate or post-graduate in Marketing, Business Management, or related field.
  

Attributes

• Strategic thinker with strong leadership and decision-making skills.
  
• Detail-oriented and results-driven, with focus on ROI and achieving sales targets.
  
• Ability to thrive in fast-paced environments and manage multiple priorities.
  
• Strong relationship-building skills internally and externally, fostering long-term partnerships.
  

Monetary Benefits

• Group Health Insurance: Coverage of 3–5 Lacs for self, spouse, and children.
  
• Group Personal Accident Insurance: Coverage of 15 Lacs.
  
• Provident Fund (PF): As per applicable regulations.
  
• Employee State Insurance Corporation (ESIC): As per applicable regulations.
  

Work Culture & Engagement

• Financially stable organization with 100% salary payments and no delays, even during challenging times.
  
• Structured onboarding and training programs to ensure readiness and success.
  
• Insurance coverage starts from Day 1.
  
• Opportunities for professional growth, leadership, and recognition within a collaborative environment.