General Manager - Marketing/Public Relations & Communications - Real Estate/Infrastructure

Job Description:

Role Focus: Lead overall brand strategy, corporate public relations, stakeholder communications, and integrated marketing initiatives to drive business growth and market leadership.

Strategic Brand & Marketing Leadership:

- Shape and evolve the corporate brand identity, positioning, and master brand guidelines across all regional assets.

- Design integrated marketing and campaign strategies to support business objectives, lead generation, and recruitment branding.

- Oversee visual identity, outdoor branding, signage systems, and marketing collateral production across all properties.

- Drive digital marketing efforts, including the technical up-gradation and content strategy of the corporate website.

Public Relations & Stakeholder Engagement:

- Build and maintain strong relationships with industry partners, media, and the public, relevant government bodies and consultants.

- Manage corporate PR initiatives, press conferences, media relations, and large-scale brand-building exercises through external agencies.

- Handle critical crisis communication strategies to protect and uphold the corporate reputation.

- Manage high-level delegation visits, institutional tours, and industry conferences.

Internal & Customer Experience Communications:

- Own the MarComm agenda for the organization including both internal corporate communication and communication with external stakeholders.

- Initiate and manage property-level community events and engagement programs to enhance the tenant experience.

- Conduct regular customer satisfaction surveys and feedback loops to refine communication channels.

Agency & Budget Management:

- Select, evaluate, and manage creative, PR, and advertising agencies.

- Oversee project execution, monitor production quality, and manage departmental budgets effectively.

Education:

- Masters degree or Bachelors degree in Mass Communication, Public Relations, Marketing, or a related field.

Experience:

- 14 to 18 years of progressive experience in corporate communications, PR, and marketing, ideally within real estate, infrastructure, logistics, or large multinational corporations.

Skills & Competencies:

- Exceptional strategic thinking, leadership, and crisis management capabilities.

- Superior written, verbal, and public presentation skills.

- Strong network within media, government bodies, and PR agency ecosystems.

- Collaborative leader with proven experience managing cross-functional teams and external agency partners.