General Manager - Marketing - FMCG

Role Overview:

As the General Manager of Marketing based in Mumbai, you will serve as the strategic architect for our brand's market presence, steering the end-to-end marketing roadmap to drive aggressive growth and market share. You will operate at the intersection of high-level business strategy and creative execution, working closely with the C-suite, product heads, and sales leadership to ensure our value proposition resonates across diverse consumer segments. Your daily mandate involves orchestrating multi-channel campaigns, optimizing marketing spend for maximum ROI, and fostering a high-performance culture within the marketing team. By translating complex market data into actionable growth levers, you will directly influence our competitive positioning and long-term revenue trajectory in an evolving landscape.

Key Responsibilities:

- Define and execute the overarching brand strategy to elevate market visibility and strengthen customer loyalty across all digital and offline touchpoints.

- Lead and mentor cross-functional marketing teams to ensure seamless alignment between creative output, performance marketing, and business objectives.

- Manage the annual marketing budget with a focus on cost-efficiency and high-impact allocation to maximize customer acquisition and retention.

- Partner with product and sales teams to develop data-driven go-to-market strategies that accelerate product adoption and revenue growth.

- Monitor industry trends and competitive intelligence to proactively pivot strategies, ensuring the brand remains a market leader in a dynamic environment.

Required Skillset:

- Demonstrated expertise in building and scaling integrated marketing ecosystems, with a proven ability to translate business goals into successful brand narratives.

- Exceptional leadership capabilities, with a track record of managing large, diverse teams and fostering a culture of accountability and creative excellence.

- Strong analytical acumen to interpret complex market data, consumer behavior insights, and financial metrics to inform high-stakes decision-making.

- Superior communication and stakeholder management skills, enabling you to influence executive leadership and build consensus across internal departments.

- A postgraduate degree in Management from a premier business school is highly preferred, reflecting a strong foundation in strategic business principles.

- Ability to thrive in a fast-paced, on-site environment in Mumbai, maintaining high levels of agility and focus while navigating complex organizational challenges.

- Candidates should possess between 10 to 29 years of progressive experience in marketing leadership roles, ideally within a high-growth or consumer-centric industry.