General Manager - Digital Media - Fashion/Retail

General Manager - Digital Media | Global Fashion & Retail Brand

Gurugram | 12 - 18 Years

We are looking for a senior Digital Media leader to drive the end-to-end media agenda across brand, performance, digital, social and offline channels.

The role will focus on customer acquisition, retention, e-commerce growth, store traffic, brand awareness and marketing ROI, while working closely with global headquarters, agencies and cross-functional teams.

The organization is a globally recognized Japanese fashion retailer with a strong presence across physical stores and e-commerce.

What We're Looking For:

- Media Strategy, Planning & Buying

- Digital & Performance Marketing

- Large Media Budget Ownership

- Paid Search, Social, Video & Programmatic

- Customer Acquisition, Retention & Lifecycle Marketing

- E-commerce & Omnichannel Growth

- Media Analytics, ROI & Consumer Insights

- Agency & Platform Management

- Team & Stakeholder Management

- Strong understanding of the consumer/retail business

Ideal Background:

- Candidates should have 12 - 18 years of relevant experience, with the majority of their career in media, digital media, performance marketing or integrated media leadership.

- Experience with fashion, retail, lifestyle, beauty, FMCG or other consumer-facing brands will be highly relevant.

- The ideal candidate would have strong in-house brand experience, with demonstrated ownership of significant media investments, digital growth, agency relationships and measurable business outcomes.

- Please note: Candidates whose experience is primarily in consulting, agencies, export/buying houses or third-party organizations, without substantial in-house brand/media leadership experience, will not be considered