General Manager - Digital Marketing

Job Description:

Strategy & Leadership:

- Define and execute the overall digital marketing strategy aligned with sales targets across residential and commercial project launches.

- Lead, mentor, and scale a digital marketing team including performance marketing, content, social media, SEO, and marketing automation.

- Own the digital marketing budget and ensure optimal ROI and ROAS across channels.

- Collaborate with sales, CRM, and pre-sales teams to ensure lead quality and conversion alignment.

Performance Marketing & Lead Generation:

- Drive lead generation campaigns across Google Ads, Meta, programmatic, and real estate portals.

- Monitor CPL, CPQL, and conversion funnels, and optimize continuously.

- Manage marketing automation and CRM integration for lead nurturing and drip campaigns.

- Oversee retargeting, lookalike audience building, and audience segmentation strategies.

Brand & Content:

- Build and strengthen brand positioning for Signature Global across digital platforms.

- Oversee content strategy for project microsites, landing pages, video content, and virtual tours or 3D walkthroughs.

- Manage social media presence, influencer collaborations, and PR linked digital campaigns.

- Ensure consistent brand messaging across all project launches and RERA compliant communication.

Website, SEO & Analytics:

- Own website strategy, UX optimization, and project landing page performance.

- Drive organic growth through SEO and SEM strategies specific to real estate search behavior.

- Set up dashboards and reporting frameworks for leadership visibility.

- Use data analytics to forecast trends, buyer behavior, and market demand shifts.

Project Launch & Campaign Management:

- Plan and execute 360 degree digital go to market strategies for new project launches.

- Coordinate with creative and media agencies for campaign execution and vendor management.

- Track competitor digital activity and market positioning within the Gurugram and NCR real estate space.

Stakeholder & Vendor Management:

- Liaise with senior leadership and promoters to align digital strategy with business goals.

- Manage relationships with digital agencies, real estate portals, and media partners.

- Ensure compliance with RERA and other regulatory advertising norms in all digital communication.

- Prior experience in Real Estate is mandatory.