General Manager - Digital Marketing - Real Estate

JOB DESCRIPTION:

Designation: General Manager - Digital Marketing

Key Responsibilities:

Lead Generation & Nurturing:

- Generate Sales Qualified Leads (SQLs) for B2B luxury/high-ticket products through digital channels

- Execute account-based marketing (ABM) and database-driven campaigns to target niche audiences

- Implement lead nurturing workflows using email, retargeting, and personalized content

- Track and optimize the buyer journey from MQL to SQL to deal closure.

Performance Marketing & SEO:

- Manage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads

- Hands-on SEO strategy implementation to improve organic discovery and authority

- Build and manage affiliate networks for extended reach

Account & Event Marketing:

- Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events.

- Coordinate with sales teams for account procurement and client engagement strategies

- Develop customized pitches, case studies, and presentations for key accounts

Reporting & Optimization:

- Monitor lead quality, conversion rates, and ROI from all digital campaigns

- Prepare weekly and monthly performance reports with actionable insights

Key Requirements:

- 10+ years of experience in digital marketing, with agency background preferred

- Strong experience in B2B lead generation for high-value/luxury projects Hands-on expertise in:

- Google Ads, LinkedIn Ads, and Performance Marketing

- SEO (on-page, off-page, and technical)

- Affiliate Marketing & Account-Based Marketing

- Proven ability to generate and nurture Sales Qualified Leads (SQLs)

- Experience with CRM, marketing automation, and database-driven campaigns

- Exposure to B2B event marketing and account procurement strategies

- Excellent communication, analytical, and client-facing skills

Nice-to-Have:

- Experience with high-ticket B2B sales cycles

- Familiarity with luxury or premium segment marketing

- Experience in multi-channel lead nurturing (email, retargeting, and events)