General Manager - Digital Marketing (Real Estate Tier 1 College)

We are seeking an experienced and performance-driven digital marketing leader to head our digital marketing operations. The General Manager Digital Marketing will be responsible for supervising multiple digital functions including campaign execution, web management, creative development, and content delivery. The role focuses on ensuring high-quality execution, timely delivery, and cross-functional alignment across teams.

The ideal candidate will have a strong command of performance marketing, leadership experience in managing diverse teams, and a process-oriented approach to maintaining operational efficiency. The role requires balancing creative and analytical thinking to drive effective, measurable outcomes for the organisation.

Qualifications and Preferences:

• Bachelor's degree from IITs, NITs and/or Master's degree in Marketing from IIMs, ISB, XLRI, or equivalent Tier-1 colleges preferred.
  

• Minimum 6+ years of relevant experience in performance marketing across paid channels (Google, Meta, LinkedIn, programmatic, etc.), with a strong record of driving measurable business outcomes.
  

• Minimum 2 years in a leadership or managerial capacity overseeing multi-channel digital teams.
  

• Demonstrated success in managing large ad budgets and delivering positive ROAS / CAC efficiency.
  

• Proven experience in data-driven marketing strategy, funnel optimization, and multi-channel attribution.
  

• Hands-on familiarity with marketing analytics platforms, campaign tracking, and reporting frameworks.
  

• Strong understanding of media mix modelling, audience segmentation, and lifecycle marketing.
  

• Working knowledge of conversion tracking, pixel implementation, and attribution models.
  

• Comfort with data analysis, dashboards, and performance forecasting using Excel / Sheets or BI tools.
  

• Exposure to marketing automation or CRM integrations is advantageous.
  

• Prior experience in team leadership or agency management mentoring junior campaign managers, vendors, or partner agencies.
  

Roles and Responsibilities

1. Leadership & Team Management

• Lead and mentor the performance marketing team, ensuring high standards of output, alignment, and accountability across sub-functions (Performance, Design, Content, Analytics & SEO).
  

• Conduct structured reviews and establish clear KPIs for individuals and teams, driving ownership of results and continuous improvement.
  

• Strengthen existing workflows and communication channels to promote clarity, efficiency, and collaboration across teams.
  

• Foster a performance-driven culture focused on experimentation, learning, and measurable outcomes.
  

2. Strategic Campaign Governance

• Translate organisational marketing objectives into measurable performance marketing roadmaps across digital channels (Google, Meta, LinkedIn, etc.).
  

• Provide strategic direction for campaign planning, audience segmentation, and budget allocation to maximise ROAS and lead quality.
  

• Oversee coordination between creative, content, and analytics functions to ensure cohesive and timely campaign roll - outs.
  

• Implement structured testing frameworks (A/B tests, creative experiments, bid strategy trials) to drive continual optimisation.
  

3. Performance Measurement & Optimisation

• Review marketing dashboards and analytics to track key metrics CPL, CAC, ROAS, conversion rates, and attribution accuracy.
  

• Collaborate closely with Sales and Strategy teams to align media performance with business KPIs (lead volume, cost efficiency, conversion quality).
  

• Use insights from analytics and market behaviour to refine targeting, creative strategy, and landing-page experiences.
  

4. Process & Operational Excellence

• Institutionalise standardised processes and frameworks across campaign planning, execution, and reporting.
  

• Continuously evaluate and enhance SOPs to ensure efficiency and scalability as digital spend and teams expand.
  

• Maintain campaign hygiene, data accuracy, and adherence to internal and platform-specific compliance norms.
  

6. Market Intelligence & Innovation

• Remain abreast of evolving advertising platform features, algorithm updates, and emerging marketing tools or channels.
  

• Benchmark the organisation’s digital performance and practices against industry standards.
  

• Proactively propose data-led strategies and channel diversification plans to maintain a competitive advantage.
  

7. Partner & Vendor Management

• Manage relationships with external agencies, technology partners, and vendors to ensure alignment with internal goals and KPIs.
  

• Negotiate and oversee deliverables, ensuring accountability and measurable ROI from partner engagements.
  

• Ensure compliance with platform policies, data privacy regulations, and ethical marketing standards.
  

Benefits to employees:

• Provident Fund
  

• Paid Leaves + Festival Holidays
  

• Medical Insurance + Personal Accident Insurance
  

• Maternity and Paternity leaves
  

• Annual Diwali Bonus
  

• Weekly, Monthly, and Quarterly Rewards to best-performing employees