General Manager - Digital Marketing - Healthcare

JOB DESCRIPTION - Hospital Digital Marketing Experience need to Apply

POSITION: General Manager - Digital Marketing

REPORTING TO: VP Marketing

EXPERIENCE: 10 - 18 years

QUALIFICATION: Candidates should be from Top-Tier B-Schools

ROLE PURPOSE:

Lead the Group-level digital marketing agenda for the hospital business, driving brand visibility, patient engagement, digital acquisition and online reputation through data-led strategy, innovative campaigns, strong content, channel management and effective team leadership.

KEY JOB RESPONSIBILITIES:

- Develop and implement innovative digital marketing and social media strategies aligned with the Group's brand objectives and business goals.

- Translate business and brand priorities into measurable digital campaigns, channel plans and growth initiatives.

- Utilize design thinking principles to create patient-centric campaigns and enhance digital engagement.

- Develop detailed patient and customer personas to understand target audiences and create personalized marketing initiatives.

- Oversee and manage digital channels including website, LinkedIn, Facebook, Instagram, X, YouTube and other relevant platforms.

- Plan, execute and optimize digital marketing campaigns including Google Ads, Meta Ads, YouTube Ads, display advertising and remarketing.

- Create and manage engaging multimedia content including videos, graphics, blogs, patient testimonials, health awareness campaigns and doctor-focused content.

- Build and maintain relationships with healthcare influencers, media partners, medical professionals and key stakeholders.

- Manage online communities and execute online reputation management strategies.

- Monitor, analyze and report digital marketing performance using Google Analytics, Google Search Console, Meta Business Suite and other analytics platforms.

- Drive SEO and SEM initiatives to improve website traffic, lead generation and search rankings.

- Establish measurable KPIs and manage digital marketing budgets, agency relationships and vendor partnerships.

- Collaborate with Clinical, Operations, Business Development and Corporate Communication teams.

- Lead, mentor and develop the digital marketing team.

CANDIDATE PROFILE:

- 10 - 18 years of overall experience in Digital Marketing, Brand Marketing, Performance Marketing, Social Media and/or Digital Growth.

- Minimum 5 years of relevant experience in the hospital/healthcare sector, with demonstrated experience in a lead corporate/group-level digital marketing role.

- Candidates should be from Top-Tier B-Schools, with a strong academic and professional background.

- Strong understanding of healthcare consumer journeys, patient acquisition, digital engagement and online reputation management.

- Proven ability to manage agencies, vendors, budgets and cross-functional stakeholders.

- Data-driven approach with the ability to convert digital insights into measurable business outcomes.

KEY SUCCESS METRICS:

- Growth in qualified digital leads and patient engagement.

- Improvement in website traffic, search visibility and digital conversion rates.

- Digital campaign ROI and efficient utilization of marketing budgets.

- Growth in brand visibility, social engagement and online reputation.

COMPENSATION & WORK LOCATION:

Location: North India