General Manager Branding & Promotion

International Centre for DPI Innovation and Advancement (ICDIA)

Department: Global Collaboration, Advocacy & Business Development

Position Title: General Manager Branding & Promotion
Number of Positions: 1

Role Overview

The General Manager Branding & Promotion will lead ICDIAs brand strategy and communication initiatives to enhance its national and global visibility in the Digital Public Infrastructure (DPI) ecosystem. The role will focus on building a strong institutional brand, promoting ICDIAs research and innovation initiatives, and managing strategic communications across global platforms.

Key Responsibilities

• Develop and implement a comprehensive branding and promotion strategy for ICDIA at national and international levels.
• Strengthen ICDIAs institutional identity, brand positioning, and communication outreach.
• Lead the development of branding campaigns, communication materials, and promotional strategies for research, innovation, and collaboration initiatives.
• Manage ICDIAs presence across digital platforms, media channels, and global communication networks.
• Coordinate branding and promotion for international conferences, events, workshops, and global engagements.
• Work closely with internal teams to promote research outputs, innovation programs, and global partnerships.
• Build relationships with media houses, communication agencies, industry platforms, and global networks.
• Monitor communication impact and prepare reports, brand analytics, and strategic insights for leadership.

Educational Qualifications

• Masters degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Specialization in Brand Management, Strategic Communications, or Digital Marketing preferred.

Experience Required

• 12 – 18 years of experience in branding, communications, marketing strategy, or institutional promotion.
• Experience working with international organizations, government initiatives, global institutions, or large technology ecosystems preferred.
• Exposure to digital transformation initiatives, innovation ecosystems, or policy institutions will be an advantage.

Key Skills

• Strategic brand management and institutional positioning
• Integrated marketing and communication strategy development
• Media relations and stakeholder engagement
• Digital marketing and global outreach strategy
• Strong content development and storytelling abilities
• Excellent communication, leadership, and presentation skills

Preferred Certifications

• Certification in Brand Management, Digital Marketing, or Strategic Communications
• Professional courses in Public Relations, Media Strategy, or Corporate Communications
• Leadership or marketing strategy programs from reputed institutions

Age Criteria

• 38 – 55 years (preferred)

Compensation (CTC)

• Final CTC will depend on experience, expertise, and organizational guidelines.