General Manager - Brand Marketing

This leader will own Brand Marketing, Digital Marketing, Performance Marketing, SEO, Influencer Marketing, and Social Media Marketing, driving both long-term brand equity and short-term business growth.

The ideal candidate is an experienced marketing leader who combines strategic thinking with execution excellence, has understanding of consumer behavior, and has successfully scaled digital-first brands through impactful campaigns and performance-led growth.

This is a highly visible leadership role where you will shape how millions of Indians discover, engage with, and experience dining out.

Key Responsibilities:

1. Brand & Digital Marketing:

- Define and drive company's overall brand positioning and marketing strategy.

- Develop integrated marketing campaigns across digital and offline channels to build awareness, trust, and consideration.

- Lead creative development in partnership with agencies and internal teams.

- Build compelling consumer narratives and differentiated brand communication.

- Ensure consistency across all customer touchpoints.

2. Performance Marketing:

- Own the end-to-end performance marketing strategy across paid channels including Meta, Google, Affiliates, and other acquisition platforms.

- Drive measurable user acquisition, retention, and revenue growth.

- Optimize marketing investments to improve CAC, ROAS, LTV, and conversion metrics.

- Continuously experiment with new channels, audiences, and campaign strategies.

3. SEO & Organic Growth:

- Define and execute the SEO roadmap to maximize organic traffic and discovery.

- Partner with Product, Engineering, and Content teams to optimize restaurant, cuisine, and city pages.

- Improve keyword rankings and search visibility across key consumer journeys.

- Build scalable organic growth levers to drive sustainable user acquisition.

4. Influencer & Social Media Marketing:

- Lead influencer marketing strategy across macro, micro, regional, and creator communities.

- Build engaging, culturally relevant campaigns across social media platforms.

- Develop scalable brand IPs and campaigns that create conversations around dining-out culture.

- Drive user-generated content and community engagement initiatives.

5. Marketing Leadership & Cross-functional Collaboration:

- Build, mentor, and lead a high-performing marketing organization across Brand, Performance, Social Media, SEO, and Influencer Marketing.

- Partner closely with Product, Growth, Business, Partnerships, Analytics, and CRM teams to deliver business outcomes.

- Own annual marketing planning (AOP), budget allocation, forecasting, and performance reporting.

- Manage agency relationships and ensure best-in-class campaign execution.

Preferred Experience:

- 8 - 12 years of experience in marketing leadership roles.

- Experience across Consumer Internet, FMCG, Lifestyle, Consumer Tech, Marketplace, or F&B businesses.

- Strong expertise in both Brand Marketing and Performance Marketing.

- Demonstrated success in scaling user acquisition and engagement through digital channels.

- Hands-on experience leading SEO, Social Media, and Influencer Marketing initiatives.

- Deep understanding of consumer journeys, digital storytelling, and marketing analytics.

- Experience managing high-performing teams and external agency partners.

- Ability to thrive in a fast-paced, high-growth environment.