General Manager, Adventure Agency Lab

About Fora

Fora is the modern travel agency , empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career , whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City . In 2026, we announced our $60 million Series D investment round , led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and we were most recently recognized as one of the TIME100 Most Influential Companies 2026.

We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

 

About The Role

We’re seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up— powered by Fora’s AI-enabled platform, supplier relationships, and infrastructure—and to prove out a model that Fora intends to replicate across other travel niches.

The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we're open to candidates with deep passion for another travel niche—the right operator wins over the specific vertical.

Key Responsibilities

Agency Building and Performance:

Launch and operate an adventure-focused travel agency that is powered by Fora’s AI-enabled platform. 

Grow agency revenue through advisor productivity, client bookings, and supplier relationships.

Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.

Track and report on agency performance (advisor activity, booking volume, and business growth).

Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.

Strategy and Operations

Define the agency’s positioning, focus areas, and go-to-market strategy.

Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals

Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs

Requirements

5-7 years professional experience

Demonstrated P&L ownership

Genuine passion for travel–ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome

Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent

Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure

AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead

Ability to work in the U.S.

Strongly Preferred

MBA or other advanced degree

Experience in a high-growth startup or technology-enabled business

Familiarity with the host agency model 

An existing network that extends into adventure-adjacent communities

Compensation

Compensation for this role varies based on experience, with an indicative range of $160K–$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Unlimited vacation

Health Insurance (including an option completely covered by Fora HQ)

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.  Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo. 

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

 

 

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.