Genera; Manager - Web Platform & Automation

Job Description - General Manager - Web Platforms & Automation

• Manage and oversee a portfolio of websites and web platforms.
• Lead technical teams, freelancers, agencies, and technology partners.
• Define and drive technology strategy, platform architecture, and operational best practices.
• Establish AI-assisted development workflows and productivity systems.
• Design and implement marketing process automation using AI, APIs, integrations, and workflow automation platforms.
• Build and optimize development environments, deployment processes, monitoring, and operational systems.
• Drive automation across SEO, AIO, AEO, GEO, content, analytics, lead generation, and 0reporting workflows.
• Ensure platform scalability, performance, security, and reliability.
• Evaluate and adopt emerging technologies, AI tools, and automation frameworks.
• Collaborate with content, marketing, and business teams to execute growth initiatives.

Requirements

• 15+ years of experience in web technologies, digital platforms, or technology operations.
• Proven experience managing multiple websites, web platforms, or digital assets.
• Strong understanding of modern web technologies, APIs, databases, cloud infrastructure, and system architecture.
• Hands-on experience with AI-assisted coding and development tools such as Claude, Codex, Cursor, GitHub Copilot, and similar platforms.
• Experience building automation workflows, AI agents, integrations, and business process automation systems.
• Strong knowledge of cloud platforms, deployment workflows, monitoring, security, and operational best practices.
• Experience integrating CRM, analytics, marketing, content, and third-party platforms through APIs and automation.
• Working knowledge of SEO, AIO (AI Optimization), AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), content discovery, and AI-driven search ecosystems.
• Strong leadership, project management, communication, and stakeholder management skills.
• Ability to balance strategic planning with hands-on execution