Funnel Expert - Revenue (Inbound)

Role Summary

We are looking for a Funnel Expert - Inbound who will own the journey of an inbound lead from the moment it enters the funnel until it becomes a Sales Qualified Lead (SQL) and is successfully handed over to the Customer Acquisition (CAC) team.

The ideal candidate should be excellent at understanding customer intent, asking the right questions, identifying business pain points, and positioning Devnagri s solutions around measurable business outcomes. This role requires strong consultative selling, discovery, follow-up discipline, CRM management, and the ability to work closely with Marketing and Sales teams.

Job Details

• Job Type: Full-time | Work From Office (5 Days)
• Location: Noida
• Relevant Experience: 2-5 Years
• Education: Bachelor s degree in Business, Marketing, Communications, or a related field. MBA/PGDM in Sales Marketing is preferred.

What You'll Do

1. Inbound Lead Management

• Own and manage all inbound leads generated through websites, campaigns, events, webinars, sign-ups, IVR, referrals, and other channels.
• Ensure every inbound lead is contacted within the defined SLA.
• Make multiple contact attempts wherever required.
• Understand the source, intent, and context of every lead before initiating the sales conversation.
• Maintain complete and accurate lead information in HubSpot/CRM.
• Ensure no genuine inbound lead is missed or left unattended.

2. Lead Qualification

• Qualify leads based on ICP, industry, business requirement, use case, decision-making authority, urgency, and potential opportunity size.
• Identify whether the prospect has a genuine business problem that Devnagri can solve.
• Categorize leads appropriately as ICP / MQL / SQL / Nurture / Disqualified.
• Maintain clear and logical qualification remarks for every lead.
• Ensure only relevant and properly qualified leads are passed to the CAC team.

3. Discovery Customer Understanding

Conduct structured discovery conversations to understand:

• Current customer communication challenges
• Language and regional accessibility gaps
• Existing technology and workflows
• Customer experience challenges
• Contact-centre and customer support requirements
• Translation and localization requirements
• VoiceBot / Conversational AI requirements
• Business objectives and expected outcomes
• Existing solutions or vendors
• Decision-making process and key stakeholders
• Budget and implementation timelines

4. Lead Nurturing Conversion

• Build relationships with prospects who are not immediately sales-ready.
• Follow up systematically through calls, emails, LinkedIn, and other relevant channels.
• Develop personalized follow-up based on the prospect s industry, business challenge, and use case.
• Educate prospects about Devnagri s solutions and relevant business applications.
• Convert high-intent inbound leads into qualified meetings and demos.
• Maintain a structured follow-up cadence until the lead is converted, nurtured, or disqualified.

5. Meeting Demo Generation

• Schedule qualified discovery meetings with the CAC/Sales team.
• Ensure relevant decision-makers and stakeholders are included in meetings.
• Provide the CAC team with a clear lead brief before every meeting, covering:
• Company profile
• Contact details
• Business challenge
• Use case
• Current solution/vendor
• Requirement
• Decision-makers
• Expected timeline
• Qualification status
• Key conversation points
• Track meeting outcomes and ensure appropriate follow-up actions are initiated.

6. CRM Funnel Hygiene

• Maintain 100% CRM discipline.
• Log every call, email, WhatsApp/LinkedIn interaction, and meeting.
• Keep lead stages updated in real time.
• Ensure every active lead has a clearly defined next action.
• Maintain accurate reasons for lost, rejected, invalid, or unqualified leads.
• Regularly review the funnel to identify and address stuck or ageing leads.
• Maintain accurate funnel data for reporting and decision-making.

7. Collaboration with Marketing CACMarketing Team

• Provide regular feedback on lead quality.
• Identify high-performing campaigns and lead sources.
• Share common objections, customer requirements, and market intelligence.
• Highlight gaps in lead quality or targeting.

8.Customer Acquisition Team

• Ensure high-quality SQL handovers.
• Coordinate discovery meetings and demos.
• Provide complete prospect context before handover.
• Track meeting outcomes and pending actions.

9.Customer Success Team

• Share relevant customer insights and potential upsell/cross-sell opportunities wherever applicable.

You Should Have

• 2-5 years of experience in B2B Inside Sales, SDR/BDR, Lead Qualification, Pre-Sales, or Funnel Management.
• Proven experience handling inbound leads and converting them into meetings or opportunities.
• Strong understanding of B2B sales processes and funnel stages.
• Experience interacting with CXOs, business heads, and senior decision-makers.
• Strong consultative selling and discovery skills.
• Ability to understand complex technology solutions and translate them into business value.
• Strong follow-up and relationship management skills.
• High level of CRM discipline and process adherence.
• Excellent verbal and written communication skills.
• Target-oriented approach with comfort working with numbers, dashboards, and sales metrics.
• Ability to work independently while collaborating closely with Marketing and Sales teams.