Functional Manager - Brand Marketing

MANAGER BRAND MARKETING

Company: Fossil Group
Brands: New in the town
Location: Bengaluru, India
Experience: 8 -12 Years
Employment Type: Full Time
Function: Marketing / Brand Marketing

About the Role

Fossil Group is looking for an experienced Manager Brand Marketing to lead marketing strategy, integrated campaigns and brand activation for new brand in the India market.

This is a strategic and hands-on role for a marketing professional who understands the India consumer, fashion/lifestyle and retail ecosystem and can translate brand strategy into impactful 360 marketing campaigns, consumer experiences and measurable business outcomes.

You will work closely with Global and GC Marketing teams and partner with Commercial, Product, Merchandising, Retail and E-commerce teams to build strong brands and accelerate business growth.

What You Will Do

Lead the development and execution of 360 integrated marketing campaigns and annual marketing roadmaps aligned with brand positioning, global strategy and India business priorities

Own campaign launches across Wholesale, DTC, Retail and E-commerce channels, ensuring timely and high-quality execution

Drive brand marketing strategy, consumer engagement, traffic and conversion through integrated online and offline marketing initiatives

Lead Social Media, Influencer Marketing, PR, Events, Creative, CRM, Print, Google My Business (GMB), Web and other consumer touchpoints

Develop and execute local brand activations, trade marketing initiatives, PR programs, events and celebrity partnerships/endorsements

Partner with Global and GC teams to leverage global assets and best practices while incorporating local consumer insights, trends and market opportunities

Manage local marketing agencies and external partners to ensure effective execution, quality delivery and efficient resource utilization

Build strong relationships with brand licensors and local brand partners to identify collaboration opportunities and ensure campaign alignment

Partner closely with Commercial, Product, Merchandising, Retail and E-commerce teams to align marketing plans with business objectives

Use consumer insights, data and analytics to measure campaign performance, identify opportunities and optimize future marketing initiatives

Budget & Business Management

Own and manage the India marketing budget, ensuring effective allocation of resources across brand-building and commercial initiatives

Track marketing spends, budget actualization and ROI in partnership with Finance, agencies and cross-functional stakeholders

Balance brand building, consumer engagement and measurable business impact while maximizing marketing investment

What We're Looking For

8-12 years of experience in Brand Marketing, Integrated Marketing, Consumer Marketing or a related function

Masters degree in Marketing, Business Administration or a related discipline

Strong experience in Fashion, Lifestyle, Footwear, Retail or Consumer Brands is required

Proven track record of developing and executing 360 integrated marketing campaigns

Strong understanding of India consumer behaviour, retail landscape, digital ecosystem and emerging marketing trends

Experience across Digital Marketing, Social Media, Influencer Marketing, PR, Events, CRM, Trade Marketing and Performance Marketing

Strong strategic thinking, commercial acumen, analytical ability and decision-making skills

Ability to use data, analytics and consumer insights to measure campaign effectiveness and drive business decisions

Excellent stakeholder management, communication, influencing and collaboration skills

Ability to manage multiple priorities in a fast-paced, highly collaborative environment

Strong experience in agency management, budget management and cross-functional collaboration

Key Skills

Brand Marketing | Integrated Marketing | 360 Marketing Campaigns | Marketing Strategy | Brand Activation | Consumer Marketing | Digital Marketing | Social Media Marketing | Influencer Marketing | PR | Events | Trade Marketing | CRM | Retail Marketing | E-commerce Marketing | DTC Marketing | Campaign Management | Consumer Insights | Marketing Analytics | Agency Management | Budget Management | ROI | Stakeholder Management | Fashion | Lifestyle | Footwear | Retail