Full-Stack Digital Marketing & Web Specialist

Role & responsibilities

1. Web Development & Maintenance

• Design, build, and maintain responsive, fast-loading, and secure websites (WordPress, Shopify, or Custom Code).
• Optimize website structure, landing pages, and user experience (UX/UI) for higher conversion rates.
• Monitor website performance, fix technical glitches, manage domain/hosting, and ensure regular backups.
• Implement basic on-page SEO best practices (meta tags, site speed, image optimization).

2. Graphic & Web Design

• Create visual assets for the website, landing pages, banners, and promotional campaigns.
• Design engaging social media graphics, carousels, video thumbnails, and promotional banners using Photoshop, Illustrator, Figma, or Canva.
• Maintain consistent brand identity, typography, and color schemes across all digital channels.

3. Social Media Management

• Plan, schedule, and publish weekly/monthly social media content calendars across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).
• Write clear, engaging captions and create interactive content (Reels, stories, posts) tailored to the audience.
• Monitor channel engagement, respond to user comments/DMs, and build an active online community.

4. Paid Ads & Performance Marketing

• Set up, manage, and optimize paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search & Display).
• Create high-converting ad copy and target graphics tailored to specific target demographics.
• Set up tracking pixels, conversion events, and retargeting campaigns to maximize ROI.
• Track, analyze, and report campaign performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics and ad dashboards.

Key Skills Required

• Technical: HTML/CSS, WordPress/Shopify, JavaScript (basic to intermediate), Web Analytics, SEO basics.
• Creative: Graphic Design (Photoshop/Canva/Figma), Content Writing, Basic Video Editing.
• Marketing: Meta Ads Manager, Google Ads, Social Media Strategy, Audience Targeting.

Preferredcandidate profile

Education & Qualifications

• Education: Bachelors degree in Computer Science, Information Technology, Digital Marketing, Graphic Design, Mass Communication, or a related field.
• Certifications (Preferred but optional):
  
• Meta Certified Digital Marketing Associate / Google Ads Certification.
• WordPress / Web Development or UI/UX Design certification.

Required Experience & Technical Skills

1. Web Development & UI/UX

• 1–5 years of experience in building and managing websites using WordPress, Shopify, or custom HTML5, CSS3, and basic JavaScript.
• Familiarity with web hosting management (cPanel), domain settings, SSL setup, and site speed optimization.
• Knowledge of basic On-Page SEO techniques and Google Search Console.

2. Graphic & Creative Design ( Optional )

• Hands-on proficiency with design tools like Adobe Photoshop, Illustrator, Figma, or Canva.
• Ability to design clean, modern web banners, landing page layouts, and engaging social media creatives aligned with NatureLink's brand guidelines.

3. Social Media & Paid Ads Management

• Proven track record of managing official social media handles (Instagram, Facebook, LinkedIn, YouTube).
• Hands-on experience setting up, running, and optimizing paid ad campaigns using Meta Ads Manager (FB/IG) and Google Ads.
• Understanding of core ad metrics ($CTR$, $CPC$, $CPA$, $ROAS$) and audience targeting techniques.

Soft Skills & Mindset

• Multi-tasker & Self-Starter: Ability to juggle design, development, and marketing tasks independently in a fast-paced environment.
• Creative Problem Solver: Strong eye for visual detail combined with analytical skills to evaluate ad performance and website analytics.
• Good Communication: Clear written and verbal skills for drafting ad copy, social captions, and internal coordination.