About the Opportunity

Job Description

Title : SEO & GEO - Assistant Marketing Manager

Department :GPS Marketing - Performance Marketing

Location India (Gurugram)

Reports To: Performance Marketing Manager

Level :4 (Fixed-Term Contract - 6 Months)

We're proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this By working together - and supporting each other - all over the world. So, join our GPS Marketing team and feel like you're part of something bigger.

The GPS Marketing team is a small, high-ownership group of performance marketers. We run paid search, SEO, and generative engine presence for Fidelity's UK retail business - helping people find, understand, and choose the right financial products at the right moment.

You'll own SEO and GEO delivery for a 6-month period, covering a planned absence. From day one, you'll be managing schema markup, tracking organic search performance, and making sure Fidelity earns its place in AI-generated search results - not just traditional ones. This will involve:

.Managing and implementing structured data / schema markup across fidelity.co.uk

.Monitoring organic search KPIs - sessions, impressions, click-through rates - via Google Search Console and Adobe Analytics

.Optimising content so Fidelity appears in AI-generated responses (Google AI Overviews, ChatGPT, Perplexity) - this is what we call GEO

.Coordinating with website, compliance, and brand teams to ensure everything we publish is search-ready and regulation-compliant

.Preparing monthly performance reports and contributing to quarterly business reviews

.Identifying content and keyword gaps, and working with the team to close them

You have 5 or more years of hands-on SEO experience and are comfortable with technical execution - audits, structured data, crawl analysis, and rank tracking tools like SEMrush or Ahrefs. You understand what it means to work in a regulated environment, and ideally you'll have done so in financial services or a similarly compliance-led industry. You hold at least a graduate-level qualification (Bachelor's degree or equivalent) and can translate search data into clear, plain-English insight for senior stakeholders. You take ownership, ask smart questions early, and can get up to speed without hand-holding.

Feel rewarded

For starters, we'll offer you a comprehensive benefits package. We'll value your wellbeing and support your development. And we'll be as flexible as we can about where and when you work - finding a balance that works for all of us. It's all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.