Freelancer Digital Marketer

Role & Responsibilities

We are looking for a creative and results-driven Freelance Digital Marketer to manage the complete social media presence of our boutique Pilates studio, Allure Pilates.

Key responsibilities include:

• Develop and execute an effective social media and digital marketing strategy.
• Plan and manage content calendars for Instagram, Facebook and other relevant platforms.
• Design elegant, engaging and brand-aligned posts, carousels, stories and reels.
• Create Pilates, fitness, wellness and lifestyle-related content that connects with our target audience.
• Edit and produce high-quality short-form videos and promotional content.
• Write engaging captions, hooks, calls-to-action and campaign ideas.
• Set up, manage and optimise Meta advertising campaigns to generate awareness, enquiries and bookings.
• Monitor campaign performance, leads, engagement and audience growth.
• Suggest fresh marketing ideas, promotional campaigns and content trends to grow the business.
• Maintain consistency in the studios visual identity, tone and overall brand positioning.
• Deliver all assigned work according to the agreed content calendar and deadlines.
• Attend online meetings whenever required and provide regular progress updates.

Preferred Candidate Profile

We are looking for a dependable digital marketing all-rounder who:

• Has proven experience in social media management and digital marketing.
• Is highly creative and understands premium fitness, Pilates, wellness or lifestyle branding.
• Has strong working knowledge of Canva and other professional content-creation tools.
• Can edit high-quality reels and videos using tools such as CapCut, Adobe Premiere Pro or similar platforms.
• Understands Meta Ads Manager, audience targeting, lead generation, campaign optimisation and performance reporting.
• Can independently develop content strategies and turn ideas into finished posts and videos.
• Has a strong sense of design, typography, colour coordination and visual storytelling.
• Keeps up with current social media trends without compromising the brand’s premium identity.
• Communicates clearly, takes ownership and delivers work on time.
• Is proactive, organised and capable of working with minimal supervision.

Creativity, reliability and punctuality are essential for this role. Consistent delays, poor communication or a casual approach towards deadlines will not be suitable.

Please share your portfolio, relevant work samples, experience with Meta Ads and examples of social media accounts you have previously managed.

Perks & Benefits

• Fully remote, work-from-home opportunity.
• Flexible working hours.
• Creative freedom to propose and execute fresh ideas.
• Opportunity to help build and grow a premium Pilates and wellness brand.
• Potential for a long-term working relationship based on performance.
• Work may be completed flexibly, but all agreed deadlines must be met.
• The candidate must be punctual and available for scheduled online meetings whenever required.