Freelance Google Ads & SEO Specialist Lead Generation

About the Role -

We are looking for an experienced Freelance Google Ads & SEO Specialist to help us generate qualified B2B leads through Google.

Our primary objective is simple:

Generate more relevant enquiries and business leads from companies actively searching for corporate gifting solutions.

This is not a role focused on impressions, traffic, or vanity metrics. We are looking for someone who understands search intent, lead generation, conversion optimisation and ROI.

Responsibilities -

• Audit our existing Google Ads account and identify what is and isn't working
• Analyse campaigns, keywords, search terms, bidding, budgets and conversion data
• Restructure campaigns and ad groups where required
• Identify high-intent keywords that can generate qualified B2B leads
• Build and continuously improve negative keyword lists
• Write and test high-converting search ads
• Optimise bidding, budgets and geographic targeting
• Improve Quality Score and overall campaign efficiency
• Review search terms regularly and eliminate irrelevant spend
• Improve cost per qualified lead, not just cost per click
• Ensure conversion tracking through GA4 / Google Tag Manager is configured correctly

SEO & Organic Search

• Audit our website's current SEO performance
• Conduct commercial and high-intent keyword research
• Identify opportunities to rank for searches related to corporate gifting
• Recommend and implement on-page SEO improvements
• Improve landing pages based on search intent
• Develop an SEO content and keyword strategy
• Work on technical SEO issues where required
• Track rankings, organic enquiries and lead growth

Conversion Optimisation

• Analyse landing pages and identify why visitors may not be converting
• Recommend improvements to messaging, calls-to-action, forms and page structure
• Connect Google Ads, SEO and landing-page strategy around the same objective: qualified lead generation

What We're Looking For

We would particularly like to work with someone who:

• Has proven experience managing Google Search Ads for lead-generation businesses
• Understands B2B search marketing
• Has strong knowledge of SEO and keyword strategy
• Is highly comfortable analysing Search Terms reports and campaign data
• Understands GA4, Google Tag Manager and conversion tracking
• Can distinguish between traffic and genuine commercial intent
• Takes a data-driven approach to optimisation
• Can clearly explain what should be changed, why, and what impact it should have

Experience with corporate gifting, B2B services, e-commerce, HR-related products, employee engagement or similar industries would be an advantage.

What Success Looks Like

The primary KPIs for this engagement will be:

Qualified leads generated

Cost per qualified lead

Conversion rate

Search-term quality

Organic search growth

Relevant keyword rankings

We care much more about business enquiries and revenue opportunities than clicks or impressions.

Engagement

This is a freelance / contract opportunity.

We are looking for someone who can initially conduct a detailed audit, implement improvements, and then continue managing and optimising our Google Search and SEO efforts.

When applying, please share:

1. Your experience managing Google Search campaigns for lead generation
2. Examples of results you have achieved
3. Approximate monthly ad budgets you have managed
4. Your experience with SEO
5. How you normally approach auditing an underperforming Google Ads account
6. Your freelance fee / engagement model