Franchise Manager

KEY RESPONSIBILITIES

1. Franchise Lead Management

Manage all franchise leads received through:

* Franchise Bazar

* Website

* Social media

* Direct enquiries

* Referrals

* Exhibitions/events

* Outbound franchise campaigns

Maintain complete records in the CRM.

Track:

* New leads

* Contacted leads

* Qualified leads

* Meetings

* Site discussions

* Commercial discussions

* Negotiations

* Agreements

* Payments

* Store opening status

No franchise lead should be lost because of poor follow-up.

2. Franchisee Qualification

Conduct the initial screening of potential franchise partners.

Evaluate:

* Investment capability

* Business background

* Retail experience

* Local market knowledge

* City/location

* Network

* Management capability

* Commitment level

* Financial capability

Prepare a Franchisee Qualification Report for senior management.

The objective is not simply to sell franchises but to identify partners capable of successfully operating the business.

3. Franchise Presentation

Conduct professional franchise presentations explaining:

* Banwarilal Chandiwala brand

* Business opportunity

* Franchise model

* Investment

* Store requirements

* Product categories

* Expected operational structure

* Support provided by the company

* Franchisee responsibilities

* Marketing support

* Training

* Technology

* Inventory system

* Commercial terms

Coordinate with the Founder/Head of Franchise for high-value prospects.

4. Franchise Conversion

Own the follow-up process from qualified lead to franchise agreement.

Responsibilities include:

* Follow-up calls

* Meetings

* Commercial discussions

* Requirement clarification

* Objection handling

* Negotiation coordination

* Documentation

* Payment follow-up

* Agreement coordination

Maintain a clear pipeline and provide weekly conversion reports.

5. Franchisee Relationship Management

Once a franchise agreement is signed, become the primary relationship manager.

Coordinate between the franchisee and internal teams.

You will work closely with:

Franchisee Franchise Team Operations Marketing Procurement Finance HR Technology

The franchisee should always know:

* What happens next

* Who is responsible

* What is pending

* Expected timeline

* Required payment/action

6. New Franchise Store Setup

Manage the complete franchise opening process.

Create and maintain a New Store Opening Tracker.

Key Milestones

1. Agreement

2. Location Approval

3. Store Design

4. Interior Execution

5. Equipment & Technology

6. Recruitment

7. Training

8. Inventory

9. Marketing

10. Trial Operations

11. Grand Opening

Track every milestone and escalate delays immediately.

7. Location Coordination

Coordinate with the franchisee and internal management for location approval.

Collect:

* Location details

* Property information

* Carpet area

* Frontage

* Floor

* Parking

* Catchment

* Nearby competition

* Customer profile

* Expected footfall

* Rental details

* Photos/videos

* Google Maps location

Prepare the required information for managements final location approval.

8. Franchisee Onboarding

Ensure every new franchisee receives:

* Franchise documentation

* Brand guidelines

* SOPs

* Store requirements

* Product information

* Training schedule

* Marketing plan

* Technology requirements

* Reporting formats

* Launch checklist

Conduct an onboarding meeting and explain the complete process.

9. Coordinate Franchise Training

Work with the Retail Operations and Training teams to ensure:

* Franchisee training

* Store Manager training

* Sales staff training

* Product training

* Silver knowledge

* Customer handling

* Billing

* Inventory

* Security

* SOP training

are completed before opening.

10. Franchise Marketing Coordination

Work with the Marketing Head to ensure every franchise gets proper launch support.

Coordinate:

* Launch campaign

* Local marketing

* Digital campaigns

* Outdoor advertising

* Influencer activity

* PR

* Social media

* Opening offers

* Store creatives

Ensure franchisees receive marketing material on time.

11. Franchise Performance Monitoring

After opening, monitor franchise performance.

Track:

* Daily sales

* Monthly sales

* Customer footfall

* Conversion

* Average bill value

* Product category performance

* Inventory

* Stock ageing

* Marketing performance

* Customer complaints

* Store profitability

Identify underperforming stores and coordinate corrective action with the Operations and Marketing teams.

12. Franchisee Relationship & Support

Build strong long-term relationships with franchise partners.

Conduct regular:

* Weekly calls during the launch phase

* Monthly performance reviews

* Quarterly business reviews

Understand franchisee concerns and coordinate solutions.

However, maintain clear boundaries between supporting the franchisee and running the franchisee’s business for them.

13. Issue Resolution

Act as the first escalation point for franchise-related issues.

Coordinate resolution of:

* Inventory issues

* Marketing issues

* Technology issues

* Training issues

* Store operations issues

* Product issues

* Billing issues

* Customer complaints

Escalate commercial, legal or major operational issues to senior management.

14. Franchise Compliance

Ensure franchisees comply with:

* Brand guidelines

* Pricing policies

* SOPs

* Customer policies

* Inventory procedures

* Security procedures

* Marketing guidelines

* Reporting requirements

* Approved product standards

Coordinate with the Retail Operations/Audit team for periodic franchise audits.

15. CRM & MIS

Maintain a complete franchise database.

Franchise Pipeline

* Total leads

* Qualified leads

* Meetings

* Site visits

* Negotiations

* Agreements

* Payments

* Openings

Franchise Performance

* Store sales

* Growth

* Inventory

* Marketing

* Operational issues

* Franchisee satisfaction

Submit a weekly and monthly report to the Head of Franchise/Founder.