FP&A Marketing Analytics

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+
employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999,
Cvent delivers a comprehensive event marketing and management platform for marketers and event
professionals and offers software solutions to hotels, special event venues and destinations to help
them grow their group/MICE and corporate travel business. Our technology brings millions of people
together at events around the world. In short, we’re transforming the meetings and events industry
through innovative technology that powers human connection.
Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone
and Vista for $4.6B in 2023.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like
entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and
celebrate differences, working together with colleagues and clients to build strong connections.
Cvent is redefining the meetings and events industry through technology that advances human
connection.

AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At
Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our
DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to
experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll
thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering
exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn,
iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI powered
collaboration, we’d love to meet you.

About the Role:
We are seeking a strategic, analytically strong FP&A professional to join our team as an Senior Analyst
II – FP&A, supporting Marketing mini-CFO, in partnering with Cvent's Global Marketing organization —
spanning Brand, Demand Generation, Events, Digital, Product Marketing, and Regional Field
Marketing.
This role sits at the intersection of Marketing and FP&A. You will be supporting Marketing mini-CFO to
drive marketing efficiency and ROI analysis, but you must also deeply understand the *bookings and
pipeline world* — how marketing activity converts into leads, MQLs, SQL, pipeline, and ultimately
bookings. You will help Marketing and Finance leaders answer the core questions: “what is working,
what is not working, and where should the next marketing dollar go.”

In addition to this, the individual would also be required to drive core planning processes such as annual
budgeting, monthly reforecasting, and cost tracking, while building and interpreting the full marketing to-
bookings funnel — website traffic, digital conversion, event conversion, leads, cost per lead, lead
conversion by tactic, and marketing ROI by LoB. The ideal candidate combines strong financial acumen
with genuine fluency in what a B2B marketing function should deliver, and the drive to translate data
into clear recommendations for the Marketing organization and senior leaders.
This role involves frequent interaction with senior leaders across Marketing, Sales, and Corporate
Finance teams based in the U.S. and India.

In This Role, You Will:
Marketing Finance Partnership & RI (primary focus)
o Act as support to Marketing mini-CFO to support to the Global Marketing organization,
partnering with marketing leadership to translate growth strategies, campaign plans, and
pipeline targets into annual budgets and rolling forecasts.
o Build, own, and continuously improve the Marketing ROI financial model by LoB —
connecting spend, activity and outcomes end to end.
o Develop and track key Marketing efficiency metrics, including:
CAC (Customer Acquisition Cost)
CLTV (Customer Lifetime Value)
Cost per Lead/MQL (by LoB, by tactic)
Lead Conversion Rates (by tactic / channel), CTR
Marketing ROI
o Analyze the full funnel — website traffic, digital conversion, event conversion, leads, and cost
per lead — and tie each stage to financial and pipeline outcomes.
o Drive deep-dive analytics on event ROI, digital campaigns, tradeshows, and content
marketing performance.
o Deliver a clear point of view on what's working and what's not working across marketing
tactics and channels, with concrete, prioritized recommendations for the marketing
organization.
o Build and evaluate business cases for marketing initiatives — campaigns, media
investments, Martech, and events — using ROI, CAC, payback to guide spend prioritization.
o Support and advise on resource-allocation decisions across marketing channels and
geographies.
Bookings & Pipeline Fluency
o Understand and work fluently with the sales forecasting and bookings process, connecting
marketing funnel metrics (MQLs, pipeline, bookings influence) to bookings outcomes by LoB.
o Partner on pipeline-trend and funnel analysis — conversion rates, sales cycle length, and
pipeline velocity — to assess how marketing feeds the bookings engine.
o Align marketing investment views with bookings and pipeline targets so finance tells one
consistent growth story.
Stakeholder & Cross-functional Work
o Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent, trusted
measurement frameworks.
o Create executive-level dashboards, presentations, and financial insights to support strategic
initiatives, and present them confidently to non-financial and senior audiences.
o Lead or support ad-hoc strategic projects, including M&A / acquisition integration and cost optimization
initiatives.
o Extract and analyze data using tools like Salesforce, Adaptive Insights, Excel, and other
analytics platforms.

Here's What You Need:
5–11 years of experience in FP&A, business finance, or a related field.
Preferred background (either path works): experience in a B2B organization either (a) in
Marketing Data & ROI Analytics, or (b) in Finance partnering with Marketing — with real
exposure to marketing funnel dynamics and bookings/pipeline.
Deep understanding of B2B marketing funnel metrics, digital campaign dynamics,
channel/tactic-level ROI, and a clear view of what a B2B marketing function should bring to the
business.
Solid understanding of the bookings and pipeline world — sales forecasting, funnel/conversion
analysis, and how marketing influences bookings
Strong data-driven mindset and the ability to structure and interpret large, imperfect datasets to
generate insights.
Expertise in financial modeling, forecasting, and metric development — including the ability to
think through a marketing ROI model from first principles.
Hands-on experience with Salesforce CRM, Adaptive Insights or similar tools preferred.
Excellent communication skills with the ability to present insights to non-financial and senior
stakeholders; proven ability to work closely with senior leaders is strongly preferred.
Strong drive, curiosity, and willingness to learn.
MBA or CFA preferred

Disclaimer:
Recruitment Scam Notice: Beware of recruitment scams. Legitimate Cvent recruiting
communications will come from accounts formatted as “[email removed]” email address. Cvent will
never request payment or ask for sensitive personal or financial information through chat or social
media platforms. Cvent is not responsible for losses or damages arising from communications,
payments, or disclosures made to third parties impersonating Cvent.
If you believe a communication may be fraudulent, we strongly recommend that you don't respond and
report the incident at [email removed].
For more information, visit Cvent’s Recruitment Fraud Notice. https://www.cvent.com/en/noticerecruitment-
fraud.