Founding SDR

We're looking for a Founding SDR to build Karta's enterprise pipeline from the ground up. This is a high-ownership role focused on identifying the right accounts, researching them deeply, finding decision-makers, and creating warm, relevant conversations for the AE. This is not a high-volume calling/emailing role. The focus is on the quality of opportunities over activity volume.

Responsibilities:

• Identify and build a target list of high-potential enterprise accounts, especially fintech and high-volume consumer businesses.
• Research companies, business models, operations, technology, AI initiatives, leadership, and trigger events.
• Identify business pain points and develop a clear opportunity hypothesis for each account.
• Find decision-makers and create warm entry points through LinkedIn, referrals, networks, events, partnerships, and trigger-based outbound.
• Create concise account/sales intelligence briefs for the AE before meetings.
• Develop relevant outreach messaging, sequences, account briefs, case studies, battle cards, and other sales enablement material.
• Build a strong understanding of fintech, customer operations, and where AI can create measurable business value.
• Work closely with the AE/founders to convert researched accounts into qualified enterprise opportunities.

Requirements:

• Strong research and account intelligence skills.
• Excellent written and verbal communication.
• Curious about businesses, technology, AI, and enterprise sales.
• Resourceful and comfortable finding creative/warm routes into target accounts.
• Commercially sharp, able to identify which accounts have genuine potential.
• Comfortable with rejection and working in an ambiguous, early-stage environment.
• Fast learner with an entrepreneurial mindset.

Success Metrics:

• Quality target accounts identified.
• Warm enterprise conversations generated.
• Qualified opportunities sourced.
• Conversion from account conversation to opportunity.
• Revenue ultimately sourced from accounts/conversations created.