Founding Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Product Marketing Manager based in Brazil.

This is a high-impact, zero-to-one opportunity for a product marketing leader ready to build a function from the ground up. You will shape positioning, messaging, launches, and go-to-market strategy for an AI-native B2B SaaS product. Working closely with executive, product, marketing, sales, and customer success teams, you will turn product innovation into commercial value. You will help define how a modern partnership technology category is understood and differentiated in the market. The role combines strategic thinking with hands-on execution across launches, enablement, competitive intelligence, and customer proof. You will also establish the processes, metrics, and operating rhythms that allow product marketing to scale effectively. As the founding hire, your work will have a direct influence on growth, revenue, and the future development of the function.

Accountabilities: Define and refine product positioning, messaging pillars, differentiation, and market narrative, establishing a clear and compelling value proposition for target audiences.

Develop the product marketing point of view that supports thought leadership, webinars, customer education, and broader marketing initiatives.

Establish a scalable product launch process, creating cross-functional operating rhythms and assets that turn product releases into measurable commercial opportunities.

Lead launch strategy and messaging for new features and expansion initiatives, defining target audiences, key messages, proof points, campaigns, and supporting channels.

Partner with Marketing to ensure campaigns, launches, sales materials, and customer-facing communications are commercially compelling, product-accurate, and aligned with revenue objectives.

Equip Sales and Customer Success with effective pitch decks, playbooks, training materials, and other enablement resources to support acquisition, retention, and expansion.

Gather customer, field, and win/loss insights and translate them into improvements to positioning, enablement, product strategy, and roadmap priorities.

Develop a customer proof strategy incorporating case studies, ROI data, customer references, and other evidence that strengthens market credibility.

Monitor competitors and adjacent markets, including partner, affiliate, and ecosystem technologies, and turn market intelligence into actionable strategic insights.

Establish and track product marketing performance metrics, including message resonance, launch impact, win rates, product adoption, and expansion outcomes.

Build the foundations of the product marketing function and develop the processes, standards, and team structure needed to scale it over time.

Requirements

5+ years of product marketing experience, preferably within B2B SaaS, with meaningful experience building or scaling functions in early-stage or high-growth environments.

Proven ability to create differentiated positioning and compelling narratives that influence how buyers understand a category, product, or solution.

Strong understanding of partner-led growth, channel revenue, ecosystem platforms, PRM, affiliate technology, or adjacent go-to-market markets.

Demonstrated experience working directly with executive leadership and operating independently in environments where established playbooks may not exist.

Track record of driving measurable commercial or revenue impact through product launches, positioning, sales enablement, and go-to-market initiatives.

Exceptional written and verbal communication skills, with the ability to translate complex product capabilities into clear, persuasive stories that resonate with customers, sales teams, and buyers.

Strong analytical capabilities, including comfort working with win/loss data, attribution, adoption metrics, and other performance indicators to identify actionable insights.

Strategic mindset combined with a hands-on approach and the ability to move effectively between high-level strategy and detailed execution.

Strong cross-functional collaboration skills, with the ability to align Product, Marketing, Sales, Customer Success, and leadership around common objectives.

High ownership, creativity, adaptability, and comfort working in a fast-moving environment with significant autonomy.

Benefits

Founding-level opportunity to establish and lead Product Marketing from the ground up.

Significant autonomy to define the function, operating model, processes, and future team structure.

Opportunity to shape the market narrative for an emerging AI-native B2B SaaS category.

Direct exposure to executive and revenue leadership and the opportunity to influence broader growth strategy.

Opportunity to work on a rapidly growing product with strong market traction.

High-impact, entrepreneurial environment that values speed, ownership, creativity, and measurable results.

Fully remote work arrangement, with the ability to accommodate US East Coast working hours.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1