Founding Product Designer

Why this role exists We have built an AI-powered consumer research platform that takes brands from brief to full report in minutes. We work with some of India's biggest consumer companies and fastest-moving D2C brands (Coca-Cola, Britannia, Foxtale) and partner with some of the largest agencies like WPP. We're hiring someone who can take a raw research workflow on Monday and have a shipped, instrumented, in-production interface in front of a real customer by Friday, and do that consistently, week after week. You won't inherit a design system or a Figma library. You'll build them.

What You'll Actually Do Own the product surface end-to-end, design and ship

• Design the full surface: the research dashboard, the conversational research environment, and the generated report itself. Flow to pixels to shipped UI
• No handoff. Prototype in real code (Claude Code / Cursor / v0 / Framer), work shoulder-to-shoulder with engineering, and ship to production. Don't wait on eng to see your idea live
• Establish the design language and system from zero: typography, density, data visualisation, motion, interaction patterns, components. You set the bar and hold it

Make AI research legible and trustworthy

• Turn raw model output into something a senior marketer will stake budget on. The "so-what" layer, not the raw data, is the product
• Design for the problems that have no playbook yet: streaming outputs, confidence and uncertainty signals, sourcing and citations, human-AI collaboration. You'll be writing the patterns, not borrowing them
• Own the report-as-artifact, the thing a brand lead forwards up the chain. It has to be beautiful, dense, and forwardable, not just functional

Close the customer feedback loop

• Sit in on customer calls (Coca-Cola, Britannia, Foxtale, WPP teams) and run your own lightweight, high-signal research. Watch real users use the thing
• Iterate off real usage data and customer conversations, not opinion
• Be the connective tissue between what we learn in market and what the product surface needs to do. Surface signal to the product team

Who We Think This is For 2 to 5 years in product design at a product-led, AI-native, or B2B or B2C startup that ships fast. You're likely coming from:

• Founding or sole designer at an early-stage startup
• An AI-native or developer-tools company where you sat between product and engineering
• A data-heavy B2B SaaS product (analytics, dashboards, fintech, devtools) where you designed dense interfaces, not marketing pages
• A strong individual contributor who could lead a team but wants to spend the next two years honing craft on genuinely novel problems You probably:
• Have shipped data-rich production interfaces (tables, dashboards, document/report views, multi-step workflows) with your own hands, not "led the team that did"
• Are comfortable in or close to code. You prototype in Claude Code / Cursor / v0 and collapse the gap between idea and implementation yourself
• Are a systems thinker. You design in components and patterns and can build a design system from scratch
• Use AI tools daily to move faster, as craft, not novelty, and have a clear, first-principles view of what current tools can and can't do
• Run your own research. You're energised by sitting with domain experts, not waiting for a research deck
• Have a portfolio that shows both rigorous systems thinking and consumer-grade taste
• Get excited about being the first design hire inside an AI-native company Non-negotiable:
• Taste and craft
• Speed This role is probably not for you if:
• You want a mature design system, design ops, and tooling already in place. At our stage, you're building it
• You're a pure visual designer who hands off mockups and walks. Here there is no handoff
• You're more comfortable in multi-week design cycles than weekly ship cycles

Compensation We pay competitively against the Indian product design market for this experience level and offer meaningful ESOPs as an early (and first) design hire at our stage.

About Consuma We're an AI-powered consumer research platform helping brands go from brief to report in minutes, making research faster, simpler, and more human. We've raised $1.3M, led by Equirus, with backing from Abhishek Goyal (Tracxn), Varun Mayya (Aeos Labs), Biswa Kalyan Rath, and other operators from India's tech ecosystem. We're an in-person team in Bengaluru. We value clarity, craft, and initiative, and the kind of teammate who treats Consuma like their own company.