Founding Growth & Brand Marketer.

Role & responsibilities

Go-to-market and brand building

• Work with the founder to define our initial audience, positioning, and brand messaging.
• Develop and execute a practical launch and growth plan.
• Speak with potential and early users to understand their needs and motivations.
• Build a consistent brand voice across campaigns, social media, and product communication.

Meta advertising

• Independently set up, manage, and optimise Facebook and Instagram campaigns.
• Develop ad concepts, write copy, and coordinate creative production.
• Test different creatives, messages, and campaign approaches within agreed budgets.
• Work with the product team to establish conversion tracking.
• Monitor acquisition costs and user actions, and use results to guide spending.

Organic social media and content

• Own the content calendar for Instagram and Facebook.
• Develop reels, scripts, captions, carousels, and product storytelling.
• Create content around daily devotion, festivals, cultural stories, and Dhaivabhoomis features.
• Produce simple content independently and collaborate with designers or editors when needed.
• Engage with the community and explore relevant creator collaborations.

Measurement and execution

• Track campaign performance, audience growth, conversions, and repeat engagement.
• Share weekly insights and recommendations.
• Manage priorities, follow through on commitments, and take initiative.

What success looks like in the first three months

• A clear initial audience and messaging direction.
• A practical go-to-market plan with measurable priorities.
• Meta campaigns running with reliable tracking and documented learnings.
• A consistent organic content calendar with promising formats identified.
• Clear recommendations for the next stage of growth.

Preferred candidate profile :

• Bachelors degree in Marketing, Business, Communications, or a related field preferred. Candidates with other educational backgrounds and strong relevant work are equally welcome.
• Approximately 24 years of experience in digital marketing, growth marketing, or performance marketing.
• Proven hands-on experience managing Meta advertising campaigns, including creative testing, budget management, and performance analysis.
• Strong copywriting, storytelling, and social media content skills.
• Ability to work independently, take initiative, and collaborate closely with the founder.
• Telugu proficiency and experience marketing to regional Indian audiences are a plus.

Perks and benefits :

• Direct collaboration with the founder.
• Open to Meaningful ownership and the opportunity to shape a brand from its earliest stage.
• Room to grow into a broader marketing leadership role.
• Cash compensation based on experience and scope.
• Potential equity participation for the right long-term fit, with terms discussed and agreed separately.