Founder's Office (Marketing Head)

Founder's Office (Marketing)

Location: Bangalore (Work From Office)

Employment Type: Full-Time

About TerraTern

TerraTern is one of India's fastest-growing Global Talent Mobility startups, helping individuals navigate international relocation with confidence. We deliver end-to-end visa support, job search guidance, and mobility resources designed for global aspirants. Transparency, precision, and client trust are the foundation of everything we build.

Role Overview

The Founder's Office is the engine room of TerraTern. In this role, you'll work directly with the founding team to lead and scale our marketing function—owning strategy, planning, and execution across brand, demand generation, content, and performance marketing. You will operate as a strategic extension of the founders—bringing clarity, structure, and momentum to fast-moving growth priorities.

This is a high-ownership, strategy-first role for someone who has previously headed or scaled marketing in a startup, thrives in ambiguity, and can translate vision into executable, measurable plans.

Key Responsibilities

Marketing Strategy & Leadership

• Define the multi-year marketing vision and annual strategic plan aligned to company OKRs and GTM priorities.
• Own market segmentation, positioning, and messaging strategy for key customer cohorts and geographies.
• In this role, you will partner directly with the founders to define and own the company's marketing and brand strategy, positioning, and GTM narrative. You will set the strategic direction for brand, content, and demand, and ensure tight alignment with product, sales, and operations to accelerate scalable growth.
  
  

This is a strategy-first, high-ownership role for someone who thrives in ambiguity, builds from scratch, and is comfortable making high-stakes decisions with limited data.

Key Responsibilities

Brand & Positioning Strategy (0→1)

• Define TerraTern's brand purpose, positioning, and narrative for key customer segments and markets.
• Develop the brand architecture, messaging hierarchy, and voice/tone guidelines.
• Lead brand research and validation (customer interviews, surveys, competitive audits) to inform strategy.
• Ensure consistent brand expression across all touchpoints: website, product, communications, and campaigns.
  
  

Marketing & Growth Strategy

• Own the multi-year marketing vision and annual strategic plan aligned to company OKRs and GTM priorities.
• Design the overall growth strategy: channel mix, budget allocation, and investment thesis across brand vs performance.
• Set and govern marketing KPIs and guardrails (awareness, consideration, CAC, LTV, ROAS, payback, funnel efficiency).
• Build strategic frameworks and business cases for new markets, products, and experiments.
  
  

Content, Storytelling & Communications

• Craft the core storytelling platform: founder narrative, company story, and customer success stories.
• Define content strategy pillars (thought leadership, education, social proof) and editorial calendar.
• Oversee creation of high-impact assets: website copy, decks, case studies, whitepapers, and campaign creatives.
• Partner with founders on external communications, PR angles, and key messaging for investors and partners.
  
  

Operating Model, Measurement & Governance

• Design the marketing operating model: team structure, roles, processes, and ways of working for a 0→1 function.
• Establish governance for campaign planning, budgeting, and performance reviews.
• Define measurement frameworks and dashboards to track brand health, demand generation, and ROI.
• Partner with Sales, Product, and Ops to define SLAs, handoffs, and joint accountability for pipeline and revenue.
  
  

Key Performance Indicators

• Clarity and strength of brand positioning and narrative (internal/external validation)
• Quality and impact of marketing strategy, roadmap, and investment thesis
• Contribution to pipeline/revenue growth and efficient CAC/LTV ratios
• Brand health metrics (awareness, consideration, share of voice, engagement)
• On-time delivery of strategic initiatives with measurable business impact
  
  

Eligibility & Requirements

• 6–10 years of experience, with a proven track record of building marketing and brand from 0→1 in a startup (B2C or marketplace preferred).
• Deep expertise in brand strategy, positioning, storytelling, and GTM narrative design.
• Strong understanding of performance marketing and demand generation, with a data-driven mindset.
• Excellent analytical and financial acumen; comfortable with unit economics and scenario modelling.
• Exceptional communication and storytelling skills; able to influence founders, leadership, and investors.
• High ownership mindset; ability to operate independently in ambiguous, fast-changing environments.
• Proficiency in Excel/Sheets, PowerPoint/Slides, Notion, and Google Workspace.
• Bonus: Experience with CRM/MA platforms, basic SQL, or no-code/automation tools.
  
  

Skills: ownership,strategy,demand generation,ex-founder,marketing leadership,market needs analysis,communication,marketing strategy,branding