Flipkart Ad specialist/Performance Marketing

Key Responsibilities

• Keyword Research & Search Term Optimization
• Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
• Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords
• Continuously identify new keyword opportunities through search term analysis and customer search behavior
• Monitor keyword performance and identify opportunities to improve product visibility
• Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
• Regularly add negative keywords to eliminate wasted ad spend
• Perform competitor product research to identify growth opportunities
• Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
• Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
• Stay updated with seasonal search trends and marketplace demand
  
  

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns on Flipkart
• Create and manage Keyword, Product, Search, and Display advertising campaigns
• Configure campaign budgets, bidding strategies, targeting, and placements
• Organize campaigns following internal naming conventions and account structure
• Perform campaign QA before launch to ensure accurate execution
  
  

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions
• Optimize bids, budgets, keywords, product targeting, and placements
• Pause underperforming campaigns and scale winning campaigns
• Identify profitable search terms and add negative keywords regularly
• Improve campaign efficiency while maintaining target ROAS
• Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
• Continuously improve advertising efficiency while reducing wasted spend
  
  

Analytics & Reporting

• Pull and analyze campaign performance data from the Flipkart Ads Console
• Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost
• Analyze keyword and search term performance to identify optimization opportunities
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Highlight performance trends and recommend next steps
  
  

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently
• Allocate budgets based on campaign performance
• Scale winning campaigns while maintaining profitability
• Monitor budget pacing and ensure effective utilization of advertising spend
  
  

Catalog Optimization Support

• Coordinate with the catalog team to improve listing performance
• Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality
• Monitor listing quality scores and product discoverability
• Identify opportunities to improve organic visibility alongside paid advertising
  
  

Account Management

• Monitor overall account health and campaign delivery
• Troubleshoot campaign issues and policy-related challenges
• Maintain a clean and organized Flipkart Ads account structure
• Stay updated with Flipkart Ads features, marketplace updates, and best practices
  
  

Skills: keywords,campaigns,optimization,flipkart,research,bids,advertising,ctr,d2c