Finance Manager, E-Commerce

What the Role Is

We are looking for an E-commerce Finance Manager to join our team. As Finance Manager for our E-commerce business, you'll own financial visibility, efficiency, and performance across the Babylist Shop — topline through gross margin. You'll partner with Merchandising, Planning, Supply Chain, Accounting, and Data, and work directly with the Director of Strategic Finance to turn analysis into decisions on pricing, promotions, and investment. This is a hands-on, high-ownership role on a lean team: you'll set the approach, build the models and processes, and be front and center with company executives. If you've owned a full P&L picture and take pride in delivering clean, decision-ready work, you'll thrive here.

Who You Are

Deep ecommerce finance fluency — you know the metrics and mechanics cold (AOV, gross-to-net, unit economics, and gross margin vs. contribution margin), ideally from a high-volume ecommerce or consumer-tech business 

Advanced financial modeling skills — expert in Excel / Google Sheets, scenario analysis, and managing large datasets to a clean, reliable answer

Strong independent ownership and problem-solving — you can take an ambiguous problem, define the approach, and drive to a clear answer without day-to-day direction

Executive- and board-ready communication — you present financial insights clearly and directly to senior leaders, connecting the numbers to what's happening in the business, including strong data visualization

A high bar for accuracy and quality control — you build checks into your models and decks, reconcile outputs, and catch errors before they reach stakeholders

You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next.

Prior experience owning pricing and promotional decisions, with a focus on ROI and financial impact 

You have hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving how you model

Experience with financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar

5–8 years of experience, ideally in an FP&A role at a high-growth consumer technology or ecommerce company, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment

A bachelor's degree in Finance, Economics, Accounting, or a related field; MBA a plus

How You Will Make An Impact

Proactively surface risks, opportunities, and value-added recommendations from both an operational and strategic viewpoint

Own the monthly financial business review for the Ecommerce business, delivering insights on sales, margins, and trends

Own Ecommerce forecasting, budgeting, and variance analysis in partnership with Merchandising, Planning, and Accounting

Lead pricing and promotional analysis, including ROI evaluation and optimization

Analyze Co-Op, DDA, and rebate programs to assess financial impact and track accruals

Deliver SKU- and department-level reporting from revenue through margin

Ensure the data integrity of key ecommerce metrics in partnership with Data and Engineering

Build financial reporting that leadership relies on — dynamic dashboards, KPI and operational reporting, business analyses, and clear executive-level explanations of variances

Take ownership of establishing and managing new financial processes and reporting frameworks to close gaps and improve operational transparency

Leverage financial systems to give business leaders visibility to track against financial targets

Contribute to monthly and quarterly board presentations, the annual planning process, and long-range planning (5-Year Plan)

Identify and implement AI-enabled improvements across ecommerce FP&A workflows, reducing manual effort and increasing speed and consistency

Why This Role

You own ecommerce finance — topline through margin — for one of the largest parts of the business, not a slice of it

Your analysis reaches executives and the board and directly shapes decisions on pricing, promotions, and investment

High autonomy on a lean team: you define the approach in ambiguity rather than inheriting a fully built playbook

Babylist is pushing the frontier of AI, and you'll have a real mandate to reshape how FP&A works, not just experiment at the edges

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$128,413 to $171,229 + target bonus and competitive equity

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Why You Will Love Working At Babylist

Our Culture

We work with focus and intention, then step away to recharge

We believe in exceptional management, and we invest in the tools and the time to connect with colleagues

We build products that positively impact millions of people's lives

AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts

Growth & Development

Competitive pay and meaningful opportunities for career advancement

We believe technology and data can solve hard problems

We're committed to career progression and performance-based advancement

Benefits

Company-paid medical, dental, and vision insurance

Retirement savings plan with company matching and flexible spending accounts

Generous paid parental leave and PTO

Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed

Remote work stipend to set up your office

Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews.  Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity.  AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review Applications  We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist.  If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams.  All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.