Field Sales - Sr BDM - Premium Schools

Role Overview

The Business Development Manager will be responsible for end-to-end sales of the School ERP platform, including lead generation, product demonstrations, stakeholder engagement, negotiation, and deal closure. This is a field-intensive, revenue-focused role requiring strong consultative selling skills, relationship-building capability, and understanding of the education ecosystem.

Key Responsibilities

Revenue & Sales Growth

• Drive new business acquisition for School ERP.

• Achieve monthly, quarterly, and annual revenue targets.

• Build and maintain a healthy sales pipeline with predictable forecasting.

• Identify and convert high-potential schools, institutions, and education groups.

Lead Generation & Market Development

• Identify decision-makers (Chairman, Correspondent, Principal, Admin Head, IT Head).

• Conduct cold calling, field visits, networking, and referrals.

• Develop strategic partnerships with education consultants and associations.

• Participate in education expos, conferences, and industry events. Consultative Selling

• Conduct detailed product demonstrations tailored to school needs.

• Understand institutional challenges in admissions, academics, finance, and communication.

• Position as a value-driven digital transformation solution.

• Prepare customized proposals and ROI presentations.

Negotiation & Closure

• Lead commercial discussions and contract negotiations.

• Handle pricing strategy and objection management.

• Close deals effectively and ensure proper documentation.

• Work closely with implementation teams for seamless onboarding. Relationship Management

• Maintain long-term relationships with school management.

• Identify upselling and cross-selling opportunities.

• Ensure client satisfaction during the pre-implementation phase. Market Intelligence

• Track competitor activity.

• Provide feedback to product and marketing teams.

• Identify emerging trends in EdTech and digital school transformation.

Required Skills & Qualifications Education

• Bachelors degree in Business Administration, Marketing, or related field.

• MBA preferred. Experience

• 38 years of B2B sales experience.

• Minimum 2+ years in EdTech / School ERP / SaaS sales preferred.

• Proven track record of meeting or exceeding revenue targets. Core Competencies

• Strong consultative selling skills.

• Excellent presentation and demonstration capability.

• Ability to build CXO-level relationships.

• Strong negotiation and closing ability.

• CRM and pipeline management proficiency.

• Willingness to travel extensively.

Why Join Assentcode? • Opportunity to scale a high-impact EdTech product. • Entrepreneurial and performance-driven culture. • Direct exposure to leadership. • High growth and career advancement opportunities. • Work in a fast-growing SaaS environment.