Field Sales Officer

Job Objective

The primary responsibility of this role is to establish partnerships with schools and preschools to promote the free app among parents and to acquire vendors for our e-commerce platform.

The candidate will be responsible for conducting field visits, building business relationships, driving app registrations, onboarding vendors, and contributing to the company's growth.

Key Responsibilities

1. School & Preschool Partnerships

• Identify and approach schools, preschools, daycare centres, play schools, and early childhood education centres.
• Meet school owners, principals, administrators, and management teams to introduce the app.
• Build partnerships to facilitate the circulation of the free parenting app among parents through school communication channels.
• Coordinate promotional activities, including sharing QR codes, flyers, brochures, WhatsApp messages, and digital promotional materials.
• Encourage schools to share app information with their parent communities through authorised communication channels.
• Organise parent awareness sessions, promotional campaigns, and school-based engagement activities wherever feasible.
• Maintain strong relationships with partner institutions and explore opportunities for continued collaboration.
• Track registrations and engagement generated through school partnerships.

2. E-commerce Vendor Acquisition & Onboarding

• Identify potential vendors, manufacturers, distributors, retailers, and local businesses dealing in baby products, kids' products, toys, clothing, maternity products, parenting essentials, and related categories.
• Conduct field visits and explain the benefits of joining the e-commerce platform.
• Pitch vendor registration, product listing, and online selling opportunities.
• Follow up with prospective vendors and convert leads into successful sign-ups.
• Assist vendors with registration, documentation, product catalogue collection, pricing, and onboarding formalities.
• Coordinate with the internal team to ensure vendors complete the onboarding process successfully.
• Build and maintain a pipeline of prospective vendors and track conversion rates.
• Develop long-term relationships with vendors to support catalogue expansion and platform growth.

3. Field Sales & Business Development

• Plan daily field visits and weekly sales activities.
• Generate leads through direct visits, referrals, networking, and local market research.
• Conduct product demonstrations and explain the app's features and benefits to prospective partners.
• Achieve assigned targets for school partnerships, app registrations, and vendor onboarding.
• Maintain a database of leads, follow-ups, meetings, conversions, and partner details.
• Submit regular field visit reports and sales performance updates to the reporting manager.
• Gather feedback from schools, parents, and vendors and communicate market insights to the internal team.

Required Skills & Qualifications

• Graduate in any discipline; candidates with a background in sales, marketing, or business development will be preferred.
• 03 years of experience in field sales, retail sales, institutional sales, business development, or customer acquisition.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Comfortable with face-to-face meetings and regular field travel.
• Basic knowledge of smartphones, mobile applications, online marketplaces, and digital marketing.
• Ability to explain product benefits clearly and convince prospective partners.
• Familiarity with MS Excel, Google Sheets, WhatsApp, and CRM tools is desirable.
• Self-motivated, target-oriented, organised, and willing to work independently.
• Knowledge of the local market and Bengali, Hindi, and English communication skills will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on measurable business outcomes, including:

• Number of schools and preschools approached and successfully partnered with.
• Number of schools actively circulating the parenting app.
• Number of app registrations generated through school partnerships.
• Number of qualified vendor leads generated.
• Number of vendors successfully registered and onboarded.
• Number of vendors with completed product catalogues and live listings.
• Lead-to-conversion ratio and follow-up effectiveness.
• Quality of partner relationships and accuracy of sales reporting.