Field Sales Manager

Field Sales Manager Retail & Trader Acquisition

Location: Tier 1&2 cities

Industry Preference

Logistics, Express Distribution, Courier & Parcel, E-commerce Logistics, Supply Chain Services, Retail Distribution Sales

Role

To drive new customer acquisition from Retail, Trader, Wholesale, Cash & Carry, Distributor, and Cluster Markets by developing strong relationships within local business ecosystems and generating sustainable logistics business. The role requires extensive field sales activity, market mapping, cluster penetration, and direct engagement with traders, retailers, wholesalers, distributors, and SMEs.

Key Responsibilities

• New Business Acquisition: Acquire new customers from retail, wholesale, trader, distributor, and SME segments. Generate revenue through express parcel, surface, and logistics solutions. Identify high-potential business clusters and convert opportunities into active accounts.
• Market Mapping & Cluster Development: Conduct detailed market mapping of local trading hubs and commercial clusters. Develop territory-wise penetration plans. Create and maintain a pipeline of prospects.
• Relationship Management: Build relationships with retailers, traders, wholesalers, distributors, cash & carry customers, and market associations. Ensure customer retention and revenue growth.
• Sales Planning & Execution: Achieve monthly acquisition and revenue targets. Conduct daily field visits and prepare territory development plans.
• Account Growth: Increase wallet share, cross-sell logistics products, and ensure customer satisfaction.

Desired Candidate Profile

Experience: 2–4 years in Field Sales (Logistics, Express, Courier, Supply Chain, B2B Sales).

Must Have: Strong understanding of trader markets, retail ecosystems, wholesale/distribution channels, local market knowledge of Bangalore/Kolkata, strong field sales capability.

Preferred Background: Logistics, Express Parcel, Courier, Surface Transport, Cash & Carry, Wholesale Trade Sales.

Success Metrics (KPIs)

• New Customer Acquisition
• Active Customer Count
• Cluster Penetration
• Pipeline Creation
• Customer Retention
• Revenue Growth from Acquired Accounts
• Number of Productive Meetings per Month