Field Sales Executive

Role: Field Sales Executive Printing Machinery Parts

Location:North

Desired Profile:

1. Diploma / B.E. / B.Tech in Mechanical Engineering, Electrical Engineering, Electronics, Mechatronics, Printing Technology, or a related technical field.
2. Relevant work experience of 2 to 7 years in field sales of printing machinery parts, packaging machinery, industrial equipment, engineering components, automation products, or technical spare parts.
3. Candidates with experience in printing machinery service and a strong interest in sales will be preferred.
4. Good business communication skills in English and ability to interact with customers across different levels.
5. Working knowledge of printing equipment, spare parts, consumables, maintenance kits, and aftermarket solutions will be an added advantage.
6. Experience in CRM systems, ERP software, and Microsoft Office applications is preferred.
7. Strong customer relationship management, negotiation, and business development skills.
8. Willingness to travel extensively within the assigned territory (60% to 80% travel).

Key Responsibilities:

• Generate sales of printing machinery spare parts, consumables, maintenance kits, machine upgrades, and aftermarket solutions within the assigned territory.
• Visit existing and prospective customers regularly to identify sales opportunities and maintain strong customer relationships.
• Achieve monthly, quarterly, and annual sales targets along with gross margin objectives.
• Develop new business opportunities in commercial printing, packaging, label, publishing, corrugation, and industrial printing segments.
• Generate leads through customer visits, references, exhibitions, industry contacts, and market research activities.
• Identify opportunities for parts sales, consumable sales, service contracts, retrofits, upgrades, and Annual Maintenance requirements.
• Understand customer machinery, maintenance schedules, and operational requirements to recommend suitable spare parts and solutions.
• Assist customers in identifying correct spare parts using machine models, serial numbers, part numbers, drawings, photographs, and technical documentation.
• Maintain records of installed machine base, frequently consumed parts, and customer purchasing patterns.
• Develop a working knowledge of offset, digital, flexographic, gravure, label, packaging, and post-press printing machinery.
• Coordinate with Service Engineers, Regional Service Managers, and Technical Teams for inspection, troubleshooting, and technical support activities.
• Prepare and follow up quotations to maximize conversion into confirmed orders.
• Negotiate commercial terms, pricing, delivery schedules, and payment conditions within approved company guidelines.
• Ensure purchase orders contain accurate part numbers, quantities, prices, taxes, delivery details, and payment terms.
• Coordinate with warehouse, supply chain, logistics, and spare parts teams for order processing and timely deliveries.
• Monitor pending orders, backorders, dispatches, deliveries, and customer communication throughout the order lifecycle.
• Handle urgent breakdown requirements and ensure priority support for critical machine downtime situations.
• Build strong relationships with press owners, production managers, maintenance engineers, procurement teams, plant managers, and finance personnel.
• Conduct post-delivery customer follow-ups to ensure satisfaction and identify repeat business opportunities.
• Monitor outstanding payments, follow up receivables, and support collection activities in coordination with the finance team.
• Ensure adherence to company credit policies and approved commercial practices.
• Gather market intelligence regarding competitors, pricing trends, customer expansion plans, machinery installations, and new business opportunities.
• Track customer feedback regarding product quality, service support, and technical performance.
• Identify opportunities for stocking fast-moving spare parts and improving customer service levels.
• Record customer visits, quotations, opportunities, orders, and follow-up activities in the CRM system.
• Maintain an updated sales pipeline, prepare sales forecasts, and submit regular field visit reports.
• Review territory performance periodically and implement action plans to drive growth.
• Support customer retention initiatives and develop long-term supply agreements with key accounts.
• Promote company products and services professionally while maintaining high standards of customer satisfaction and business ethics.
• Continuously upgrade technical knowledge of printing technologies, machinery, and aftermarket solutions.
• Share market feedback and coordinate with internal teams to improve customer service, operational efficiency, and business growth.