Field Sales Executive

Role & responsibilities

• Sales Generation: Identify potential customers and convert leads into sales.
• Customer Visits: Meet clients regularly at their offices, stores, sites, or other locations.
• Lead Generation: Find new prospects through market visits, referrals, networking, and other channels.
• Product Presentation: Explain products/services, features, pricing, and benefits to customers.
• Negotiation & Closing: Negotiate terms and close deals while maintaining company margins.
• Relationship Management: Build and maintain strong relationships with existing customers.
• Market Development: Explore new territories, customer segments, and business opportunities.
• Target Achievement: Meet or exceed monthly, quarterly, and annual sales targets.
• Order Management: Collect orders and coordinate with internal teams for timely delivery and fulfillment.
• Payment Follow-up: Follow up with customers regarding outstanding payments, where applicable.
• Market Intelligence: Monitor competitors, pricing, customer preferences, and market trends.
• Reporting: Maintain daily visit reports, sales reports, pipeline updates, and expense records.
• Customer Support: Resolve basic customer issues and coordinate with relevant departments for complex concerns.
• Travel & Route Planning: Plan customer visits and travel efficiently to maximize productivity.

Responsibilities

• Monthly/quarterly sales revenue
• Number of customer visits
• New customers acquired
• Conversion rate
• Average order value
• Sales target achievement %
• Customer retention
• Outstanding payment collection
• Territory/area growth

Preferred candidate profile

• Graduate in any discipline; a degree/diploma in Sales, Marketing, Business Administration, or a related field is preferred.
• 15 years of experience in field sales, direct sales, business development, or customer-facing roles.
• Strong communication, negotiation, and interpersonal skills.
• Proven ability to achieve sales targets and convert leads into customers.
• Comfortable with field visits, local travel, and meeting customers regularly.
• Good knowledge of the local market and customer base is an advantage.
• Self-motivated, energetic, and capable of working independently with minimal supervision.
• Strong follow-up and relationship-management skills.
• Basic knowledge of MS Excel, CRM systems, WhatsApp, and sales reporting tools.
• Good problem-solving skills and a customer-focused approach.
• Valid driving licence and own two-wheeler may be preferred, depending on the role.
• Willingness to work with sales targets, incentives, and performance-based goals.