Field Sales Executive

Roles & Responsbilities

A. Daily market visits

The salesperson should have a fixed beat/route and visit approximately:

• 30 to 40 outlets/day
• Retail shops
• Kirana stores
• Supermarkets
• Hotels/restaurants
• Bakeries
• Tea shops
• Canteens
• Offices
• Gyms/events, where appropriate

The objective isn't simply to "visit shops"it is to generate orders and increase active outlets.

B. Generate orders

Every day he should:

• Take retailer orders
• Check existing stock
• Push required SKUs
• Introduce new products
• Increase order frequency
• Ensure product availability

C. New outlet development

Set a specific target for new outlets.

For example:

5 new active retailers/day = 100+ new outlets/month

Don't count an outlet merely because the salesperson collected one trial order. Define an active outlet as one that orders repeatedly.

D. Distributor management

The Field Sales Executive should coordinate with the distributor for:

• Stock availability
• Order servicing
• Delivery issues
• Market requirements
• Outstanding payments
• Damaged/expired stock
• Retailer complaints , similarly emphasize distributor/wholesaler/retailer management, secondary sales, market penetration, collections and reporting.

E. Market expansion

The salesperson should continuously identify:

• New markets
• New retailers
• High-volume outlets
• Institutions
• Hotels/restaurants
• Potential distributors
• Competitor-dominated outlets

F. Visibility

They should make sure your brand gets:

• Good shelf placement
• Cooler visibility where applicable
• Counter visibility
• Posters/boards
• Bottle display
• Proper price communication

G. Competitor reporting

Every day/week they should report:

• Competitor brand
• MRP
• Retailer margin
• Distributor /'price
• Schemes
• New launches
• Competitor sales activity

H. Collections

collection responsibility should be clearly defined.

Sales without collection should not be treated as successful sales.

I. Reporting

Use WhatsApp/Google Sheets/CRM/app to capture:

• Outlets visited
• Orders booked
• Sales value
• New outlets
• Collections
• Competitor information
• Beat coverage

Preferred candidate profile

Preferred:

• 12th + FMCG experience
• Diploma
• Graduate

Currently residing in and around Bengaluru

Fresher: 01 year possible if energetic and good at communication.

Preferred: 1–3 years FMCG/beverage sales.

Excellent candidate: Someone who has sold water, soft drinks, juices, dairy, snacks or other FMCG products and already understands distributor retailer consumer movement.

4. Two-wheeler requirement

Two-wheeler + valid driving licence = preferred/mandatory

The salesperson needs to cover many outlets every day.

• Fuel allowance
• Mobile allowance
• Travel allowance where applicable

Perks and benefits