Field Sales Engineer

Role & responsibilities

Role Summary:

The role involves identifying prospects, building strong customer relationships, conducting product demonstrations, and achieving sales targets by delivering value-based solutions to contractors, infrastructure companies, rental houses, and government bodies.

Key Responsibilities

1. Sales & Business Development

• Generate new leads and maintain a healthy sales pipeline within the assigned region.
• Conduct market visits to meet contractors, builders, government departments, and equipment rental companies.
• Present and promote backhoe loaders and related construction machinery to potential customers.
• Prepare and deliver product demonstrations highlighting technical features, performance, and ROI benefits.
• Negotiate pricing, terms, and conditions to close deals in line with company guidelines.
• Ensure achievement of monthly, quarterly, and annual sales targets.
  

2. Customer Relationship Management

• Build strong, long-term customer relationships through regular follow-ups and after-sales engagement.
• Understand customer needs and recommend suitable machine configurations or attachments.
• Facilitate smooth coordination between customers, service teams, and dealership support.
• Handle customer concerns and resolve issues to ensure high satisfaction levels.
  

3. Market Intelligence

• Gather and report competitor activities, market trends, pricing insights, and customer feedback.
• Identify new potential areas, emerging industries, and project opportunities.
  

4. Documentation & Reporting

• Maintain accurate records of visits, inquiries, quotations, and sales in CRM systems.
• Prepare weekly and monthly sales performance reports.
• Support tender documentation and Government/PSU sales processes when required.
  

Required Skills & Qualifications

• Diploma/Degree in Mechanical, Automobile, or related engineering field.
• 15 years of experience in construction equipment sales (backhoe loader experience preferred).
• Strong technical understanding of construction machinery, hydraulics, and machine performance parameters.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and travel extensively within the assigned territory.
• Proficiency in MS Office and basic CRM tools.
  

Key Competencies

• Customer-centric approach
• Target-driven mindset
• Territory management skills
• Strong analytical and problem-solving ability
• Technical aptitude for machinery

Preferred candidate profile