Field Sales Associate

About the Role

Suraksha24 is building a technology-enabled 24×7 electronic alarm monitoring platform for businesses, banks, NBFCs, institutions, offices, factories, retail establishments and other commercial premises.

We are looking for energetic and target-oriented Field Sales Associates who can develop new customers, conduct field visits, explain our security solutions and convert prospects into customers.

Key Responsibilities

1. Lead Generation

• Identify potential business customers within the assigned territory.
• Generate leads through field visits, referrals, networking, local business directories and cold calling.
• Develop relationships with business owners, branch managers, facility managers and decision-makers.

2. Field Sales

• Visit prospective customers and understand their security requirements.
• Explain Suraksha24's 24×7 alarm monitoring service and benefits.
• Conduct product/service demonstrations.
• Prepare quotations and follow up until conversion.
• Achieve assigned monthly sales targets.

3. Customer Acquisition

• Explain subscription plans, installation process and service terms.
• Identify opportunities for multiple-site customers.
• Develop long-term relationships with customers.
• Generate referrals from existing customers.

4. Market Development

• Map businesses and institutions within the assigned territory.
• Identify areas with high potential for alarm monitoring.
• Monitor competitor offerings and pricing.
• Provide market feedback to management.

5. Coordination

• Coordinate with the technical/installation team for new installations.
• Ensure customer information and site requirements are correctly communicated.
• Follow up after installation to ensure customer satisfaction.

Target Customer Segments

The candidate will be expected to approach:

• Banks and bank branches
• NBFCs and financial institutions
• ATMs
• Retail shops and showrooms
• Factories and warehouses
• Offices and commercial buildings
• Schools and educational institutions
• Hospitals and clinics
• Hotels and other establishments
• Jewellery and high-value retail businesses
• Residential/commercial societies
• Other businesses requiring 24×7 security monitoring

Candidate Requirements

Essential

• Graduate / 12th pass with strong sales aptitude.
• Good communication and interpersonal skills.
• Comfortable with extensive field travel.
• Basic knowledge of smartphones, WhatsApp and email.
• Ability to communicate in Punjabi/Hindi and basic English.
• Positive attitude and willingness to meet targets.
• Two-wheeler and valid driving licence preferred.

Freshers are welcome if they demonstrate confidence, communication skills and willingness to learn.

Preferred Skills

• Field sales experience
• B2B sales experience
• Security/CCTV/alarm-system sales experience
• Experience dealing with banks, NBFCs or commercial establishments
• Local market knowledge
• Lead generation and cold calling
• Negotiation and closing skills
• Basic CRM knowledge

Performance KPIs

The candidate will be evaluated on:

• New leads generated
• Qualified prospects identified
• Number of field visits
• Customer meetings/demonstrations
• Quotations submitted
• New customers acquired
• Monthly recurring subscription revenue
• Conversion rate
• Follow-up discipline
• Customer retention/referrals

Compensation

Fixed Salary: Negotiable as per Industry standards

Travel: As per company policy

Performance Incentive: Additional incentive based on new customer acquisition/subscription revenue.

For experienced candidates with a proven B2B sales record, compensation can be structured separately.

Ideal Candidate

We are looking for someone who is:

• Confident and energetic
• Comfortable approaching new customers
• Persuasive but professional
• Target-oriented
• Good at follow-ups
• Willing to travel within the assigned territory
• Able to understand a technical product and explain it simply
• Interested in building a career in B2B sales