Field Marketing Specialist (Contract)
Freshworks · Bengaluru · onsite · Posted 1d ago
About a minute. You'll make an account on the way through.
About this role
We re looking for an execution-driven Field Marketing Specialist to run events, webinars and field programs, primarily across India with support for APMEA. You ll run the show end-to-end, from planning and delivery through follow-up, reporting and learnings, and build the foundations that let every campaign and event execute smoothly. You ll work closely with the Regional Marketing Manager, Sales, and cross-functional teams (Ops, procurement, finance, etc.)
This isn t a follow-the-playbook role. We need a genuine doer with strong business sense, someone who sees the bigger picture, keeps many moving parts on track, and is always asking, How can we do this better
What You ll Do
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Support the execution of physical, virtual and third-party events, roundtables and webinars, from concept to post-event follow-up, with a focus on high engagement and ROI. As you grow in the role, you ll take on a bigger part in planning and strategic discussions for in-region activity.
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Own the operational side: manage budgets, timelines, and vendors and agencies, from vendor PR paperwork and POs through to invoices, while keeping trackers current and working with procurement and finance to deliver on time and within budget.
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Work jointly with Marketing Operations on campaign setup, lead and attendee uploads, and Salesforce tracking, so leads reach Sales promptly.
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Work with the local field marketing owners across the various programs and ABM activations across India, and support scaled campaigns across APMEA.
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Manage vendors, agencies, event logistics and swag, evaluating third-party event opportunities and making every dollar count.
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Work with brand, content and design teams to deliver assets on time and on brand.
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Build reports and analysis of campaign performance, spot trends, and turn learnings into clear recommendations for Sales and Marketing on what to repeat, fix or stop.
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Experiment with AI tools to automate reporting, tracking and follow-ups, and to scale campaign reach. Qualifications
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4-7 years in B2B SaaS or enterprise tech marketing, with experience running field programs, events and webinars end-to-end. You ve run the show, not just supported it.
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Strong business acumen: you connect programs to pipeline and business priorities, think big, and make smart trade-offs on budget and investment.
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Solid operational foundations: experience with budgets, vendors, agencies, procurement, POs and invoicing, and project tracking, and you know what it takes to set a program up to execute well.
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A self-starter with a strong bias for action, who manages multiple fast-moving priorities independently without losing sight of the details.
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Data confidence and Salesforce (or similar CRM) fluency. You understand what the data means and use it to improve campaigns.
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Experience working across Sales, Marketing Operations, procurement, finance, and brand, content and design teams.
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A sales-centric mindset and genuine interest in how sales teams work and win.
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Curiosity about ABM and AI tools, and comfort using them to work smarter.
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Comfortable supporting programs across multiple markets and time zones.
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Fluent English and clear communication.
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Willingness to travel when needed
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
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About Freshworks

Freshworks
Software Product
4.3k+
employees
2010
16 years old
San Mateo,California
United States
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