Field Marketing Manager

7–10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS, technology, or enterprise services.

Strong experience in field marketing, vertical marketing, demand generation, ABM, or integrated campaign management.

Experience working with BFSI clients or marketing to banking, financial services, insurance, capital markets, payments, asset management, or wealth management audiences.

Proven ability to partner with sales and Client Partner teams to build marketing programmes that influence pipeline and accelerate opportunities.

Strong understanding of enterprise buying committees, account-based marketing, stakeholder mapping, and persona-based engagement.

Hands-on experience with campaign planning, event execution, email marketing, paid media, social campaigns, webinars, executive engagement, and content-led demand generation.

Familiarity with CRM, marketing automation, ABM, and analytics platforms such as Salesforce, HubSpot, Marketo, Demandbase, LinkedIn Campaign Manager, Power BI, or similar tools.

Strong project management skills with the ability to manage multiple campaigns, stakeholders, timelines, and deliverables.

Excellent written and verbal communication skills.

Ability to convert complex technology and industry themes into compelling business narratives for senior BFSI audiences