Field Marketing Manager

Role purpose

• Execute business plans to meet or exceed our financial objectives
• Develop collaborative partnerships platforms with our growers/channel
• Develop productive working relationships with key customer contacts in a positive way.
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.

Accountabilities

Business accountabilities

Field Marketing Manager will be responsible for

• Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
• Drive the Campaign Management Process (Planning, Execution Review) in a robust manner to achieve quick establishment achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
• Drive NPI pre-launch activities to build a confidence with growers channel partners thru pre-launch demos showcasing in assigned BM area
• Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of AP and MDO budgets quick awareness to conversion journey for NPIs Core Brands.
• Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs)
• Monitor market intelligence, share customer insights with DMM to be part of Campaign plan.
• Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign.
• Drive execution excellence with BMs TMs in grower facing channel facing activities/other excellence initiatives/ capability linked initiatives.
• Ensure creation of robust MLP by TMs support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans SoW.
• Drive Retailer Reach SoW thru NPI Core Brands value proposition thru Retailer Loyalty Program Sumridhi in assigned BM area. Qualifications

Knowledge, experience capabilities

Critical knowledge

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding of the digital systems required to implement the Campaign initiatives
• Understanding of the xl/other tools to help in analysis.
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives

Critical experience

• Proven track record in in Sales, Sales Marketing Management (minimum 3-4 years)
• Experience of managing the Campaigns BTL touchpoints, launch of NPIs with Retailers /growers.
• Proven influencing skills.
• Proven track record in being a good team player and team management skills
• Strong ability to understand customer needs, structure and business drivers

Critical technical, professional and personal capabilities

• Coordination with TMs BM other Sales team members within a particular division
• Influencing capability at Divisional level
• Handling pressure of multiple stakeholders
• Right attitude go getter approach
• Proactive approach

Critical leadership capabilities.

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries

Critical success factors key challenges (KPIs)

• BM area Campaign NPI initiatives aligned to organisational objectives
• Achievement of Campaign objectives of Speciality Portfolio in assigned BM area
• Success of Campaign initiatives across NPI Core Brands in assigned BM area
• Increase SoW with growers/retailers with Campaign initiatives in assigned BM area
• Create Brand Promoters for NPIs Core Brands in assigned BM area
• Feedback of the stakeholders in assigned BM area.