Field Marketing Manager - ERP

Manager - Field Marketing (ERP Solutions)

Location: Chennai / Bangalore

Experience: 4-6 Years

Function: Marketing

Industry Preference: ERP / Enterprise Software / SaaS / B2B Technology

ERP Experience: Preferred but not Mandatory

Job Summary

We are seeking a dynamic and results-oriented Manager - Field Marketing to drive demand generation, customer engagement, partner marketing initiatives, and regional marketing programs for our ERP and enterprise software solutions.

The ideal candidate will have experience executing B2B marketing campaigns, events, webinars, customer engagement programs, and lead generation initiatives that contribute directly to sales pipeline growth. Candidates with experience in ERP, SaaS, enterprise applications, or technology products will have an added advantage.

Key Responsibilities

Demand Generation & Pipeline Creation

• Plan and execute regional marketing campaigns to generate qualified leads and sales opportunities.
• Collaborate closely with sales teams to align marketing initiatives with revenue goals.
• Drive inbound and outbound demand generation programs across digital and offline channels.
• Monitor campaign performance and optimize activities to maximize ROI and pipeline contribution.

Events & Customer Engagement

• Organize and execute customer events, roundtables, executive briefings, roadshows, seminars, and industry conferences.
• Coordinate webinars, product launches, thought leadership programs, and solution showcase events.
• Manage event logistics including vendor management, venue coordination, marketing collateral, and attendee engagement.
• Develop post-event nurture programs to convert attendees into qualified opportunities.

Partner & Channel Marketing

• Support channel partner marketing initiatives and co-marketing campaigns.
• Work with partners to drive awareness, lead generation, and customer acquisition.
• Assist in developing partner marketing toolkits, campaign kits, and sales enablement assets.

Content & Campaign Management

• Collaborate with product marketing teams to create campaign messaging, case studies, customer success stories, and marketing collateral.
• Manage email campaigns, landing pages, social media promotions, and event communications.
• Ensure consistent brand messaging across all customer-facing activities.

Analytics & Reporting

• Track campaign effectiveness using key marketing metrics.
• Measure lead generation, conversion rates, marketing-qualified leads (MQLs), and pipeline contribution.
• Prepare regular reports and dashboards for sales and leadership teams.
• Utilize CRM and marketing automation platforms to manage campaign activities and reporting.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 4-6 years of experience in Field Marketing, Demand Generation, Marketing Programs, Event Marketing, or Campaign Management.
• Experience supporting B2B technology, SaaS, ERP, Cloud, Enterprise Applications, or IT services organizations.
• Strong stakeholder management skills with the ability to collaborate across sales, product, partner, and marketing teams.
• Excellent communication, presentation, and project management skills.
• Experience managing multiple campaigns and events simultaneously.

Preferred Qualifications

• Experience in ERP solutions such as SAP, Oracle, Microsoft Dynamics, Infor, NetSuite, Epicor, Sage, or similar enterprise platforms.
• Knowledge of industries such as Manufacturing, BFSI, Retail, Distribution, Supply Chain, Healthcare, or Enterprise Services.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, Zoho, or Microsoft Dynamics CRM.
• Experience managing regional marketing programs across India or international markets.