Field Marketing Executive

Job Title: Field Marketing Executive
Industry: EdTech / K12
Experience: 16 Years
Location: Hyderabad
Employment Type: Full-Time
Work Mode: Work from Office / Field

Job Summary

We are looking for a Field Marketing Executive to support our marketing and student acquisition activities through BTL (Below The Line) marketing activities. The candidate will be responsible for executing offline marketing campaigns, generating leads, and increasing brand awareness among students and parents.

Key Responsibilities

• Plan and execute BTL marketing activities in assigned areas.
• Conduct offline marketing activities at schools, colleges, residential communities, events, and other relevant locations.
• Generate leads through field marketing campaigns and promotional activities.
• Interact with students and parents and provide basic information about the company's programs.
• Distribute brochures, flyers, pamphlets, standees, and other promotional materials.
• Support school activations, events, seminars, workshops, and promotional campaigns.
• Coordinate with schools, communities, event organizers, and local partners for marketing activities.
• Identify potential locations and opportunities for lead generation.
• Track daily activities, leads generated, and campaign performance.
• Coordinate with the sales team and hand over qualified leads for follow-up and conversion.
• Achieve daily and monthly lead-generation targets.
• Submit regular activity and performance reports to the reporting manager.

Requirements

• 16 years of experience in Field Marketing, BTL Marketing, Ground Marketing, Outdoor Marketing, or Lead Generation.
• Experience in EdTech, Education, K12, or Student Acquisition will be preferred.
• Good communication and interpersonal skills.
• Comfortable interacting with students, parents, schools, and local communities.
• Willingness to travel within assigned areas.
• Strong coordination and execution skills.
• Target-oriented and self-motivated.
• Ability to work in a field-based environment.

Key Skills

Field Marketing | BTL Activities | Ground Marketing | Outdoor Marketing | Lead Generation | Student Acquisition | School Activation | Event Marketing | Campaign Execution | Brand Promotion | ATL/BTL | School Tie-ups | Community Activation | Promotional Activities | Lead Management | EdTech Marketing | K12 Marketing