Field Marketing Executive

Company Description SIEC Education Pvt. Ltd. (Sonya International Education Centre) is a leading study abroad consultancy that provides test preparation and student placement services for learners aiming to study overseas. Established in 1995, the organization now represents over 500 universities and colleges across more than 10 international destinations. Through its training arm, SIEC Test Masters, the company offers preparation for exams such as IELTS, PTE, TOEFL, GRE, GMAT, and SAT, supporting admissions to institutions in countries including the USA, Canada, Australia, New Zealand, the U.K., Ireland, and Singapore. SIEC is driven by a committed team focused on ethical guidance, career enhancement, and personalized counseling to help students identify study destinations and institutions aligned with their profiles and aspirations.
Role Description The Field Marketing Executive role is a full-time, on-site position based in Bengaluru. The role involves planning and executing field marketing activities to promote SIEC's study abroad and test preparation services, including organizing seminars, workshops, and outreach events at colleges, coaching centers, and other relevant venues. The Field Marketing Executive will conduct local market research to identify opportunities, build relationships with institutional partners, and support lead generation and conversion through coordinated sales and marketing efforts. Day-to-day responsibilities include coordinating promotional campaigns, maintaining accurate records of field activities and leads, collaborating with the counseling and admissions teams, and reporting on campaign performance and market trends to management.
Qualifications

• Candidates should possess skills in Market Planning and Marketing, with the ability to design and execute effective field campaigns.
• Candidates should possess skills in Market Research to understand local education trends, competitor activity, and student needs.
• Candidates should possess strong Communication skills to engage with students, parents, institutional partners, and internal teams.
• Candidates should possess Sales and Marketing skills to drive lead generation, follow up on inquiries, and support conversions to enrollments.
• Relevant experience in education consulting, field marketing, or student recruitment is preferred.
• Ability to work independently in the field, manage multiple activities, and meet targets and deadlines.
• Proficiency in MS Office and basic CRM or lead management tools is beneficial.
• Bachelor's degree in Marketing, Business, Education, or a related field is desirable.