Field Marketing Executive

Role & responsibilities

1. Market Audit

• Visit assigned markets as per the approved tour plan.
• Conduct retailer, distributor, and stockist visits.
• Verify the availability and visibility of Pravek products.

2. POP Material Audit-

• Glow Sign Boards (GSB)
• Posters, Wobblers, Danglers, Counter Top Units (CTU), Shelf Strips, Standees
• Will be responsible to report damaged, missing, or improperly displayed promotional materials.

3. Competitor Market Intelligence

• New product launches
• Retail schemes
• Trade offers
• Consumer promotions
• Pricing
• Retailer margins
• POP activities
• Will be Responsible to collect samples, brochures, and promotional materials whenever available.

4. Retailer & Distributor Feedback ON

• Consumer demand
• Pricing
• Packaging
• Promotional schemes
• Will be responsible for to Identify opportunities to improve product visibility and secondary sales.

5. Reporting

• Submit Daily Tour Report (DTR) with photographs.
• Prepare Weekly Market Audit Reports.
• Submit Monthly Competitor Analysis Reports.
• Share observations and recommendations with the Marketing Team.

6. Coordination

• Coordinate with Sales Teams, ASMs, RSMs, distributors, and vendors for corrective actions.

Preferred candidate profile

Qualification

• Graduate (MBA in Marketing preferred).

Experience

• 03 years in FMCG, OTC, Pharma, Ayurvedic, or Consumer Healthcare market audits or sales.

Skills Required

• Strong observation and analytical skills.
• Good communication skills.
• Proficiency in MS Excel, PowerPoint, and mobile reporting apps.
• Willingness to travel extensively across India.
• Ability to work independently and maintain accurate records.

Travel Requirement

• Extensive travel (approximately 2025 days per month) across assigned territories.
• Flexibility to travel by road, rail, and air as required.