Fashion - PR

Job Description: Fashion PR (Public Relations)

Company: Code to Couture

Location: Saket, New Delhi

Employment Type: Full-Time

Salary: ₹25,000 – ₹30,000 per month

About Us

Code to Couture is a boutique brand and performance marketing agency specialising in fashion and luxury labels. We work with clients across performance marketing strategy, social media management, brand book development, influencer marketing, PR, SEO/GEO, and website revamps. We're looking for a Fashion PR professional to build and manage media relationships that elevate our clients presence in the fashion and luxury space.

Role Overview

We're looking for a proactive and well-connected Fashion PR executive/manager to independently own PR strategy and execution for our fashion and luxury clients. This role is ideal for someone who thrives on relationship-building, understands the fashion media landscape, and can secure meaningful coverage and visibility for brands.

Key Responsibilities

• Media Relations: Build and maintain strong relationships with fashion journalists, editors, bloggers, and key media outlets.
• PR Strategy: Develop and execute PR strategies and campaigns tailored to each client's brand positioning and goals.
• Press Coverage: Pitch stories, secure press features, and manage media coverage across print, digital, and broadcast platforms.
• Press Materials: Draft press releases, media kits, brand notes, and other PR collateral.
• Event & Launch Support: Coordinate PR activities around product launches, fashion shows, pop-ups, and brand events.
• Influencer & Stylist Liaison: Coordinate with influencers, stylists, and celebrities for brand placements and endorsements where relevant.
• Reputation Management: Monitor media coverage and brand mentions, and manage any reputational issues proactively.
• Reporting: Track and report on PR outcomes — coverage, reach, and impact — for client reviews.
• Cross-functional Collaboration: Work closely with the social media, influencer marketing, and brand teams to ensure a consistent brand narrative.

Requirements

• Bachelor's degree in Mass Communication, Journalism, Public Relations, or a related field.
• 2–4 years of experience in fashion/luxury PR, preferably at an agency or with fashion brands.
• Existing relationships with fashion media, journalists, and industry stylists is a strong plus.
• Excellent written and verbal communication skills.
• Strong understanding of the fashion and luxury industry landscape in India.
• Ability to manage multiple client accounts and work in a fast-paced environment.

What We Offer

• The opportunity to work closely with leading fashion and luxury labels.
• A collaborative, creative work environment.
• Direct exposure to media, events, and industry relationships.

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