Fashion Marketing Account Director

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.  

A day in the life:

You'll own a portfolio of 4–6 fashion and apparel accounts. These clients move fast — seasonal drops, trend-driven creative, influencer campaigns that need to be in market in days, not weeks. 

The growth constraints in fashion are usually one of three things: the brand is winning on product but losing on customer acquisition efficiency; they're acquiring customers but not retaining them; or their creative is outpacing their targeting strategy (or vice versa). Your job is to find which one it is, build the roadmap, and hold the team to it.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends

Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)

Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes

Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals

Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics

Manage retention and expansion; lead renewals; grow MRR

Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk

Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs

Coach and give direct feedback to analysts and specialists

Role Requirements:

6+ years in fashion or apparel marketing, agency or brand side

Understands how creative strategy and media strategy interact — has an opinion on which comes first and why

Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control

Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel

Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation

Has worked with brands that move seasonally and knows how to build a strategy that accounts for it

Track record of retaining and growing accounts

Key Performance Indicators (KPIs)

Expansion to Churn Ratio (ETCR)

Net MRR across portfolio

Client NPS (8+ avg)

Monthly Service Expansion pipeline generation

Power Circuit Certification (annual)

Most Important Things (MITs)

Team Coaching and Development

Marketing Strategy, Development and Execution

Client Retention and Client Revenue Growth

Benefits & Perks:

Base salary paid in USD + commission opportunities

Unlimited Time Off available on day one

Fully flex work environment: full-remote, in-office, or hybrid

Healthcare stipend: $50/month to support your healthcare or insurance costs

National Holidays + 2 Mental Health Recharge Days per year

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.