Fashion Counsellor

Job Title / Level / Band

Manager/ SFC Counsellor

Position Reports into

President - Studio of Fashion & Craft

Department / Location

SFC, HO

Budgeted / Non-Budgeted

Position Approved by

Job Purpose: Summarise as to why this Role exists; and how it contributes to the overall mission/objective of the organisation

The role exists to attract, guide, and enrol passionate learners into the SFC. This position directly supports SFCs objective of nurturing creative talent through effective enrolment & personalized counselling.

Expectations from the Role / Job

END RESULTS

MAJOR ACTIVITIES

Lead Conversion

- Serve as the primary point of contact for prospective learners, answering questions about courses, faculty, and career prospects in fashion.

- Responsible for calling & converting the leads into final enrolment for SFC courses.

- Responsible for all learner admissions for all SFC locations & modalities.

- Maintain learner life cycle management.

Outreach

- Actively promote SFC to prospective learners through various channels such as fashion events and online platforms.

- Build relationships with fashion institutes, hobby clubs and community organizations to identify and attract learners.

- Actively work as an intermediary between the faculty & the potential learners. To run frequent engagement activities for potential leaners.

- Align with marketing team for all promotional activities.

Providing Information and Guidance

- Counsel all the learners regarding all the courses available at SFC.

- Providing regular counselling for all active learners of SFC to avoid any detachment.

- Responsible for sending regular updates to the leads and Usha Janome Sewing Machine customers about all courses & any promotional activities.

Reports & Analysis

- Fuelling SFC growth through regular exit analysis & reviving dropped out learners.

- Responsible for Daily MIS regarding enquiry, lead generation, conversion, final enrolment to be prepared course wise.

- Maintain accurate records of applicants using CRM systems.

- Track inquiries, follow up with leads, and enrolment metrics.

- Prepare reports for leadership on enrolment trends and conversion rates.

Job Dimensions

• Internal & external stakeholder management.
• May involve extensive travel.

Skills & Knowledge

- Educational Qualifications: Any Master’s/ Bachelor’s Degree/ Diploma.

- Relevant Experience: 6-8 years specially working with Design Institute as admission counsellor.

- Personal Characteristics & Behaviours

• Knowledge of Fashion & Design Domain
• Strong communication skills
• Strong allyship with fashion institutes would be preferable.
• Organizational and time management skills.
• Able to work independently and as part of a collaborative team.
• Comfortable working in a fast-paced, deadline-driven environment.
• Creative, self-driven and result oriented.